Most window cleaning customers book once, love the result, and never think about it again until the windows look bad. By then, they might call whoever shows up first on Google. Obravetta turns one-time cleans into recurring plans, reminds every customer before they’re due, and reschedules a whole rain day in one message. From $27/month.
Windows get dirty again. That’s the whole business. A customer who loved their clean in April will want another one in the fall, they just won’t remember to call you.
The window cleaners who grow are the ones who ask for the next visit while the glass still sparkles, and then remind customers before they’re due.
That turns a scattered list of one-time jobs into a route you can plan your year around.
One window cleaning customer, from the first call to a recurring plan. Here’s where companies lose them, and what has to run on its own to stop it.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| The call | Homeowner calls about a spring clean | Nobody answers, they book someone else | Missed-call text back in seconds, from your number |
| The quote | Windows, stories, screens, inside or out | Back-and-forth over the price | Online booking that asks the right questions |
| Job day | Weather looks bad | Calling every customer to reschedule | One reschedule text to everyone booked that day |
| After | Clean windows, happy customer | No review asked for | Review request sent the same day |
| The next day | The best time to offer a plan | Nobody offers a recurring plan. This is the big one. | A short text offering quarterly or twice-a-year service |
| Months later | Windows are dirty again | The customer forgets you | A reminder before each scheduled visit |
Not a feature list. This is what a busy season looks like when the system does the scheduling and reminding for you.
Every past customer gets a text: “Spring cleaning season is here. Want to get on the schedule before it fills up?” One tap books it. Your first weeks fill from people who already know you.
Campaigns to past customers · Online bookingA new homeowner calls while you’re two stories up. They get a text back right away with a link to book. By the time you’re down, they’re on the calendar.
Missed-call text backRain all day. You send one text to everyone booked: “Rain today, so we’ll move you. Pick a new day here.” Done in two minutes.
SMS broadcast · Appointment reschedulingYou finish the job and send the invoice from your phone. The customer pays by card, and the review request goes out that evening.
Invoicing · Text-to-pay · Automated review requestsThe next morning, the customer gets an offer for a twice-a-year plan with a small discount. They say yes, and the next visit is already on the calendar.
Automated follow-up workflowsTwo weeks before their fall visit, the customer gets a reminder. No calls, no chasing, no empty week.
Appointment reminders · Recurring schedulingEvery one-time clean is a chance to start a recurring customer. Put in your own numbers to see what converting more of them is worth each year.
The math: one-time customers × the share you convert × the extra visits per year (beyond the first one you already did) × your average ticket. A year of Growth is $970 on annual billing. Change any number to see your own result.
Window cleaning looks simple from the ground. Customers pick the company that looks careful, insured and on time.
Are they insured if something gets damaged? Will they show up on time? Will they leave streaks? Will they trample the garden?
Most of that is answered before you arrive, by reviews, a clear quote and a company that looks like it takes safety seriously.
Ladder work carries real risk. According to the CDC’s National Institute for Occupational Safety and Health, 43% of fatal falls in the previous decade involved a ladder, and self-employed workers had a higher rate of fatal ladder falls than wage workers. Showing your safety practices and insurance on your site is good business as well as good sense.
On Obravetta Growth and Obravetta Pro, a professional window cleaning website is built for you as part of the plan, not quoted separately by an agency for a few thousand dollars.
A window cleaning website has one job: get a homeowner or property manager to book. That means clear services and pricing, your service area, your insurance, before-and-after photos, real reviews, and a booking button that works with one thumb.
On Obravetta Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn’t a scheduling app with marketing bolted on. It’s the whole stack, and for a window cleaning company it breaks into six jobs.
Published figures, sourced below.
There’s no separate government count of window cleaning businesses, so we haven’t invented one. What the data does show is that ladder work is serious, and customers notice the companies that treat it that way.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited workflows, recurring reminders, invoicing and review automation.
Up to 3 team members
Adds AI voice answering, a professional website built for you, and 5,000 contacts. Most small window cleaning companies land here.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and job booking campaigns. Where multi-crew companies end up.
Honest note on seats: Starter is one user and Growth covers up to three. A window cleaning company with an office person plus several crews will want Pro at $297, where seats are unlimited.
It depends what's holding you back. If you need detailed route optimization or per-window pricing grids built for window cleaners, a window-cleaning-specific tool goes further than we do. If your problem is one-time customers who never book again, missed calls, rain-day rescheduling and too few reviews, that's what Obravetta is built for, with the website and marketing included.
Ask at the right moment and make it easy to say yes. The day after a clean, while the windows still look great, send a short text offering a quarterly or twice-a-year plan with a booking link. Customers who say yes get automatic reminders before each visit. It's the cheapest growth a window cleaner has, because the customer already trusts you.
Send one message to everyone booked that day. Filter today's appointments and send a text with a link to pick a new date, instead of calling each customer one by one. On a bad weather week, that saves hours and keeps customers from feeling forgotten.
By what you'll actually clean. Online booking can ask how many windows, how many stories, and whether they want screens, tracks or inside panes, then put the job on your calendar. Customers can text photos of the house too. A clear quote up front means fewer surprises at the door.
Because homeowners are trusting you with ladders around their house. Google's own Business Profile documentation says more reviews and positive ratings can help local ranking, and a page full of real reviews answers the 'is this company careful?' question before they call. Obravetta asks every customer automatically the day the job is done.
Say it plainly on your website and quotes: your insurance, your training and the equipment you use. Ladder work carries real risk. A CDC study found that 43% of fatal falls in the previous decade involved a ladder. Homeowners and property managers notice the companies that talk about safety and insurance up front.
Not in depth, and it's worth being straight about. We don't calculate optimized driving routes or keep detailed per-pane price grids. Plenty of window cleaners use a separate tool for that and Obravetta for everything around the customer: the calls, the bookings, the reminders, the reviews and the website.
Importing your customer list from a CSV takes an afternoon, and missed-call text back plus recurring reminders can be live the same day. The part with a real wait is 10DLC registration, the carrier approval required to send business texts in the US, which takes a few business days on any platform. A built-for-you website takes longer because we need your photos, service area and services.
That's who Obravetta Starter at $27/month is for, and recurring reminders pay off fastest for a solo cleaner, since your past customers are your cheapest work. Starter is a single seat and doesn't include AI voice answering or the built-for-you website; both start on Growth at $97. Once you run several crews, Pro at $297 has unlimited seats.
Fourteen days is long enough to import your past customers, get texting approved, and send your first “time for a clean” campaign. It doesn’t need a demo call.
14-day free trial · No long-term contract · Cancel anytime
Share of fatal falls involving a ladder, 2011 work-related ladder fall deaths and emergency-room-treated injuries, and the fatal ladder fall rate for self-employed versus wage workers (0.30 vs 0.06 per 100,000): CDC NIOSH, Occupational Ladder Fall Injuries, United States, 2011 (MMWR, 2014) and the US Department of Energy Ladder Safety Information Sheet, which summarizes it. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified November 2026. Obravetta pricing from our own pricing page.
Nothing on this page is legal, insurance or safety advice. Licensing, insurance and safety requirements vary by state and job type, so check your local rules and follow ladder safety guidance from OSHA and NIOSH. Job stages are illustrative of how window cleaning work typically flows, not guarantees of results. Calculator results are estimates based only on the numbers you enter, not a prediction or guarantee of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures change, so verify current details at the sources above.