Every electrification job in a house runs through one box on the garage wall. Which means the EV charger you quote today is really the first of five jobs that customer will need over the next decade — and most electricians quote the one, lose or win it, and never speak to that homeowner again. Obravetta is built to hold onto them. From $27/month.
A homeowner calls about a charger for the new car. You get there and the service is 100 amps and already full, so the charger job is actually a service upgrade. You do the upgrade. That house now has headroom it didn't have before — which is the precondition for the heat pump, the induction range, the hot tub, the shop subpanel, the backup generator and the battery.
You didn't just finish a job. You qualified a customer for the next four. And then, in most electrical businesses, that customer goes into a filing cabinet and is never contacted again. The next time they need 240 volts they search, and somebody else gets a job you already paid to acquire.
That's the argument this whole page is built on. In electrical work the money isn't in the lead, it's in the list — because the panel makes every past customer a pre-qualified buyer of high-ticket work for a decade. Software that only manages today's schedule can't help with that.
Residential electrical demand arrives as single requests and resolves into sequences. Here's how those sequences typically run — and how far apart the links usually sit.
| What they call about | What it actually needs | What it unlocks next | Usual gap |
|---|---|---|---|
| EV charger | 240V dedicated circuit, and a look at available service capacity | Service upgrade, if the panel is full | Same visit |
| Service upgrade | Permit, utility coordination, inspection, close-out | Everything below becomes possible | — |
| Heat pump circuit | Dedicated circuit sized to the equipment, load calculation | Smart panel or load management | 1–3 years |
| Hot tub or spa | GFCI protection, dedicated circuit, permit | Outdoor lighting, landscape power | Months |
| Standby generator | Transfer switch, gas coordination, permit, inspection | Battery storage | 1–3 years |
| Solar or battery | Interconnection, busbar rating, utility approval | Future EV and heat pump headroom | Years |
Read down the "usual gap" column and the problem is obvious. The next job in the chain is often one to three years away. No electrician remembers to call a customer in 2029 about a generator. A system does, and that's the difference between a job and a decade of jobs.
Two federal credits expired recently, and between them they left an unusual number of half-finished conversations sitting in electrical contractors' files.
The residential clean energy credit (Section 25D) ended for expenditures made after 31 December 2025. The IRS treats that expenditure as made when the original installation is completed — so paying a deposit in time wasn't enough, the work had to be finished. A lot of late-2025 solar and battery quotes simply ran out of calendar.
The alternative fuel vehicle refueling property credit (Section 30C), the EV charger one, ended for property placed in service after 30 June 2026.
Two deadline rushes produced a wave of homeowners who asked an electrician for a price and didn't go ahead — because the timing slipped, or the credit went away mid-decision, or they simply stalled.
Those people still have the same panel and the same car. The need didn't expire with the credit. They are the warmest list in your business and almost none of them have heard from you since.
Nothing here is tax advice, and federal and state incentives change — confirm current rules with a qualified tax professional or at irs.gov before telling a customer what they'll get. The point for your business isn't the credit. It's that the list of people who wanted the work is still sitting there.
Not a day in the life — a single homeowner, followed from the first form fill to the third job, which is the timescale electrical work actually runs on.
"How much to install a charger for a Model Y?" submitted from a phone on the couch. They get an instant reply and a link to book, instead of waiting until you check email on Thursday. If they'd called and you were in a crawlspace, the missed call texts them back on its own.
Web forms · Missed-call text back · Online bookingThe panel is 100 amps and full. The charger quote becomes a service upgrade quote, which is a much bigger number than they were expecting to hear. You photograph the panel and the meter on your phone and both attach to their record, so the quote arrives with evidence instead of just a price.
Mobile app · Photos on the customer recordScope, line items and photos as a proper proposal they sign on their phone, with a deposit link attached. Not a number texted from the van, which is what they'll be comparing you against.
Proposals with e-signature · Deposit linksA service upgrade is a considered purchase and almost nobody signs the same day. They get a check-in, an answer to the question everyone asks about disruption and power-off time, and a last note before the quote expires. You don't remember to send any of it, and it's the cheapest revenue in the business.
Unlimited automated follow-up workflowsThree parties have to be in the same place: your crew, the homeowner, and an inspector you don't employ. Appointment reminders go to the homeowner, the permit and inspection documents live on the job rather than in the van, and if a correction is needed the re-inspection gets scheduled instead of remembered.
Calendars · Appointment reminders · Documents on the jobElectrical is a trade where the work can be finished days before the money moves, because sign-off gates the final invoice. The moment it passes, the invoice goes out with a pay link and they settle it on the spot by card or bank transfer.
Invoicing · Text-to-pay · Tap-to-payMarking the job complete fires the review request automatically. Homeowners vet electricians harder than almost any other trade, for obvious reasons, so review volume isn't vanity — it's how the next person decides whether to call you.
Automated review requests · AI review repliesThey're getting quotes on a heat pump and the HVAC company needs to know the panel can take it. A campaign goes out to one segment — customers whose service we upgraded — saying exactly that. You're not cold-calling. You're the electrician who already knows their panel, and you have the photos to prove it.
Smart lists & segmentation · Automated campaignsStep eight is the one that pays for everything above it, and it is the step no scheduling app can do for you, because by then the job is long closed and the customer has fallen out of the calendar.
Nobody worries that a bad paint job will burn the house down. That changes what a prospect looks for before they call.
Per the US Bureau of Labor Statistics, most states require electricians to be licensed, with an exam covering the National Electrical Code plus state and local codes, and continuing education is often required to keep that license current as codes change.
Homeowners know this, which is why licensing comes up in electrical inquiries far more than in other trades — and why an electrical business that can't easily show its credentials loses work to one that can.
On Contractor Growth and Contractor Pro, a professional electrical website is built for you as part of the plan — not quoted separately by an agency at a few thousand dollars.
An electrical website has to do something a scheduling app can't: make a stranger comfortable giving you access to their service panel. That means your license stated plainly, real photographs of finished work, reviews on the page, and a way to ask for a quote that takes one thumb and thirty seconds.
On Contractor Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn't a scheduling app with marketing bolted on. It's the whole stack — and for an electrical business it breaks into six jobs.
Published figures, sourced below.
Median pay was $63,190 a year, or $30.38 an hour, as of May 2025. BLS also notes that electricians commonly work evenings and weekends with frequent overtime, and commute between worksites — which is the practical reason the admin has to run without you. Nobody is writing follow-up emails at 9pm after a day of overtime, and that is exactly when the forms come in.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited follow-up workflows, proposals, invoicing and review automation.
Up to 3 team members
Adds AI voice answering, a professional website built for you, and 5,000 contacts. Most two- and three-van shops land here.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and job booking campaigns.
Honest note on seats: Starter is one user and Growth covers up to three. A four- or five-van electrical shop will want Pro at $297, where seats are unlimited. We'd rather say that here than let you find it at checkout.
It depends which problem is costing you money. If you need deep field-service operations — dispatch boards for a dozen vans, flat-rate price books, truck inventory, technician performance tracking — ServiceTitan goes considerably further than we do and we'd point you there. If the thing costing you money is quotes that go cold and past customers you never contact again, that's what Obravetta is built around, with the marketing layer included rather than sold as an add-on.
Because of the gaps. A service upgrade is a considered purchase that rarely closes on the first visit, so the quote needs chasing for weeks. And the next job in the chain — the heat pump circuit, the generator, the battery — is often one to three years out. No other residential trade has both a slow close and a multi-year repeat cycle on high-ticket work. That combination is exactly what manual follow-up fails at, because nobody remembers a customer three years later without being prompted.
You import them and segment them. Every unconverted quote you've written can be filtered by what it was for — charger, panel, generator, solar — and re-approached with a message that matches. This is worth doing before anything else, because the 2025 and 2026 incentive deadlines left an unusual number of homeowners who asked for a price and never went ahead. They still have the same panel. A reactivation campaign to a list you already own is the cheapest work in the business.
Both ended. The residential clean energy credit under Section 25D ended for expenditures made after 31 December 2025, and the IRS treats the expenditure as made when the original installation is completed — so finishing late disqualified the job even if the customer had paid. The EV charger credit under Section 30C ended for property placed in service after 30 June 2026. That changes how you sell: the pitch now has to stand on capacity, safety and running cost rather than on a federal credit. None of this is tax advice and state and utility incentives differ, so confirm current rules before telling a customer what they'll receive.
It handles the coordination and the paperwork, not the filing. Permit and inspection documents live on the job record rather than in the van, inspection dates sit on your calendar, and the homeowner gets automatic reminders so somebody is actually there to let the inspector in. If a correction is needed, the re-inspection gets booked like any other appointment. What it won't do is submit permits to your jurisdiction — there's no national system to integrate with, and anyone claiming otherwise is describing one city.
No. We don't do NEC load calculations, conduit fill, voltage drop, panel schedules or code reference. Those are engineering tools and you should keep using whatever you trust for them. Obravetta is the customer-facing side: how the inquiry arrives, how the quote goes out, how it gets followed up, how you get paid and how that customer hears from you again in two years.
By invoicing from the job rather than from the office on Friday. Electrical is a trade where the work is often physically finished days before the money can move, because sign-off gates the final invoice. The moment it passes you can send the invoice with a pay link and the customer settles by card or bank transfer on their phone. Unpaid invoices chase themselves after that, which is a conversation most electricians would rather not have in person.
With a segment, and it's the one list we'd build first in an electrical business. Customers whose panel you upgraded are pre-qualified for every 240-volt job that follows, and you're the one with photographs of their service. A campaign to that segment when heat pump or generator season comes around isn't cold outreach — it's the electrician who already knows the house. Building that segment is why importing your full customer history matters more than importing just the active jobs.
That's who Contractor Starter at $27/month exists for, and the follow-up automation arguably matters most there, because a solo electrician has nobody minding quotes while they're in an attic. BLS notes electricians commonly work evenings and weekends with frequent overtime, which is precisely why the admin has to run unattended. The trade-offs are that Starter is a single seat and doesn't include AI voice answering or the built-for-you website; both start on Growth at $97.
Yes. Call tracking gives you numbers you can attribute, so you can see which campaign or landing page produced a call rather than guessing, and Google and Facebook ad management runs inside the platform. Because the lead, the conversation, the proposal and the payment all sit on one record, you can follow a campaign through to signed revenue instead of stopping at cost per lead — which matters when a single service upgrade can be worth more than a month of ad spend.
Importing your customer list from a CSV is an afternoon, and missed-call text back plus the quote follow-up sequence can be live the same day. The part with a real wait is 10DLC registration — the carrier approval required to send business texts in the US — which takes a few business days and applies to any platform that texts your customers. A built-for-you website takes longer because we need your photos, license details and service area. On Contractor Pro the setup is done for you.
Fourteen days is enough to import every customer and cold quote you've ever written, segment them by what they asked about, and have the first reactivation campaign running. It doesn't need a demo call.
14-day free trial · No long-term contract · Cancel anytime
Employment, median pay, projected growth, annual openings, the self-employed and electrical-contractor shares, licensing and continuing education requirements, and the notes on overtime and commuting: US Bureau of Labor Statistics, Occupational Outlook Handbook: Electricians, 2025 data. Section 25D and Section 30C expiration dates and the rule that a 25D expenditure is treated as made when the original installation is completed: IRS, FAQs for modification of sections 25C, 25D, 25E, 30C, 30D, 45L, 45W and 179D under Public Law 119-21. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified October 2026. Obravetta pricing from our own pricing page.
Nothing on this page is tax, legal or electrical-code advice. Federal, state and utility incentives change, and licensing, permit and inspection requirements vary by jurisdiction — confirm current rules with a qualified professional and your local authority having jurisdiction. The job sequences, timeframes and gaps described above are illustrative of how residential electrical work commonly chains together, not predictions or guarantees of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google, ServiceTitan, Jobber and any other platforms named are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures and third-party policies change — verify current details at the sources above.