Workiz limits you to five automations on Standard, ten on Pro and thirty on Ultimate — and doesn't publish what any of those tiers cost. Obravetta is $27, $97 or $297 a month, listed publicly, with unlimited workflows on every plan.
Obravetta is an all-in-one platform for home service businesses that combines job management with customer acquisition. Plans are $27/mo for 1 user, $97/mo for up to 3, and $297/mo for unlimited users, with unlimited automations, email and text marketing, a website builder, missed-call text back and review automation included at every tier.
Workiz has three tiers — Standard, Pro and Ultimate — and does not publish pricing; every plan routes to a "Request pricing" form. Automations are capped at 5, 10 and 30 respectively. Its Genius Phone, Genius Answering and Genius Marketing products are sold separately, and Zapier, open API access, flat-rate pricing, checklists, sales proposals and inventory are Ultimate only.
Workiz is the better pick if you need inventory, equipment tracking, purchase orders or franchise management. Obravetta is the better pick if you want unlimited automation and a published price.
Automation is the reason small shops buy software. It's the missed-call text, the quote follow-up, the review request, the appointment reminder, the "we haven't heard back" nudge. Five of them is not many.
Count a realistic minimum for a trade business: appointment reminder, on-the-way text, quote follow-up, invoice reminder, review request. That's five — the entire Standard allowance, before you've built a single lead nurture sequence, a seasonal campaign, a reactivation flow for old customers, or a missed-call text back.
Pro raises it to ten. Ultimate raises it to thirty and unlocks the features most shops wanted in the first place — flat-rate pricing, checklists, sales proposals, multi-day jobs, service plans.
Obravetta doesn't cap workflows on any plan, including the $27 one. Build thirty automations in your first month if you want to, and thirty more when you think of something better.
| Obravetta | Workiz | |
|---|---|---|
| Price published online | Yes — $27 / $97 / $297 | No — "Request pricing" on every tier |
| Users included per tier | 1 / up to 3 / unlimited | Not stated |
| Cost per additional user | $0 on Pro | Not stated |
| Automations allowed | Unlimited, all plans | 5 / 10 / 30 by tier |
| Marketing tools | Included, all plans | Genius Marketing, sold separately |
| Phone system | Included, all plans | Genius Phone, sold separately |
| Call answering | AI answering on Growth & Pro | Genius Answering, sold separately |
| Zapier & open API | Yes, all plans | Ultimate only |
| Free trial | 14 days | 7 days |
| Card reader | Via Stripe | Sold separately |
We've left Workiz dollar figures off this page because Workiz doesn't publish any. Its FAQ mentions annual discounts and a "save $400+" figure without stating base prices. If you request a quote, ask what the three Genius add-ons cost on top of it — that's where the real number lives.
Including the rows where Workiz wins. Tier labels are Workiz's own.
| Capability | Obravetta | Workiz |
|---|---|---|
| Quotes & estimates | Yes, all plans | Yes, all tiers |
| Invoicing & online payments | Yes, all plans | Yes, all tiers |
| Scheduling & dispatch | Yes, all plans | Yes, all tiers |
| Recurring jobs | Yes, all plans | Yes, all tiers |
| Client portal | Yes, all plans | Yes, all tiers |
| QuickBooks sync | Via integration, all plans | Yes, all tiers |
| Automations | Unlimited | 5 / 10 / 30 by tier |
| Website builder | Included — built for you on Growth & Pro | Not listed |
| Email & text marketing | Included | Genius Marketing, sold separately |
| Missed-call text back | Included | Via Genius Phone, sold separately |
| Review request automation | Included | Via automation allowance |
| Unified inbox across channels | Yes, all plans | Limited |
| Sales pipeline / CRM stages | Yes, all plans | Genius Leads, Pro and up |
| Custom reports | Yes | Pro and up |
| Roles & permissions | Yes, all plans | Pro and up |
| Multi-location management | Basic | Pro and up |
| Flat-rate price book | Basic | Yes, Ultimate only |
| Checklists | Via automation | Native, Ultimate only |
| Multi-day jobs | Basic | Native, Ultimate only |
| Sales proposals | Quotes | Dedicated tool, Ultimate only |
| Inventory management | No | Yes, Ultimate only |
| Purchase orders | No | Yes, Ultimate only |
| Equipment tracking | No | Yes, Ultimate only |
| Franchise management | No | Yes, Ultimate only |
| Performance pay | No | Yes, Pro and up |
| Zapier & open API | Yes, all plans | Ultimate only |
| Free trial length | 14 days | 7 days |
Workiz is the stronger fit if:
If you read that and thought "I don't carry inventory, I just need the phone to ring and the follow-up to happen by itself" — that's us, with no automation cap and a price you can read right now.
Published, flat, unlimited automations on every plan. 14-day free trial. Annual billing charges for ten months instead of twelve.
1 team member
Up to 3 team members
Unlimited team members
Workiz doesn't publish pricing. Its pricing page lists three tiers — Standard, Pro and Ultimate — each behind a "Request pricing" button that links to a demo form. Its FAQ mentions annual discounts and a "save $400+" figure without stating base prices, and the Genius Phone, Genius Answering and Genius Marketing products are marked as sold separately. We don't publish an estimate for them because we can't source one. Obravetta is $27, $97 or $297 a month.
Per Workiz's published comparison table: five on Standard, ten on Pro and thirty on Ultimate. For a trade business, five is roughly an appointment reminder, an on-the-way text, a quote follow-up, an invoice reminder and a review request — the whole allowance before any lead nurture or reactivation sequence. Obravetta doesn't cap workflows on any plan, including the $27 one.
Per their comparison table: checklists, flat-rate pricing, multi-day jobs, sales proposals, inventory management, franchise management, custom documents, tasks, service plans, purchase orders, equipment tracking, open API access and Zapier integration. Multi-location management, roles and permissions, custom reports, Genius Leads, Genius Scheduling and performance pay start on Pro.
No. Quoting, invoicing, payments, scheduling, dispatch, recurring jobs, client portal and QuickBooks sync are comparable. Workiz is stronger on inventory management, purchase orders, equipment tracking, franchise management, performance pay, flat-rate price book and native multi-day jobs — most of which sit on its Ultimate tier. Obravetta is stronger on unlimited automation, a website builder, email and text marketing, missed-call text back, multi-channel inbox and AI answering, all included rather than sold as separate products.
Genius Phone, Genius Answering and Genius Marketing are Workiz's phone system, call answering and marketing products. Per their pricing page, all three are sold separately from the plan subscription, as are card readers. In Obravetta the equivalent capabilities — phone and SMS, AI voice answering on Growth and Pro, and email and text marketing on every plan — are part of the subscription.
Workiz offers seven days with no credit card required. Obravetta offers fourteen days, started from a checkout page, so a card is collected up front and you aren't billed until day 15. Cancel inside the trial and you won't be charged.
Over 130, including plumbing, electrical, HVAC, roofing, drywall, landscaping, remodeling, general contracting, cleaning, pest control, pressure washing, painting and tree service.
Fourteen days, a published price, and no cap on the thing you bought the software for.
14-day free trial · No long-term contract · Cancel anytime
Workiz tier names, automation limits, tier feature gating, the separately-sold Genius products, card reader pricing note, trial length and the absence of published prices were taken from Workiz's own pricing page, verified October 2026. Obravetta pricing from our own pricing page.
No Workiz dollar figures appear on this page because Workiz does not publish them. Pricing, tiers and features change — confirm current details with each company directly before purchasing. Workiz is a trademark of its respective owner; Obravetta is not affiliated with, endorsed by or sponsored by Workiz. Provided for informational purposes.