Flooring jobs don’t close at the measure. The customer takes samples home, holds them against the walls, asks the family, and compares quotes. Then materials take time to arrive. Obravetta sends your quote fast, follows up while they decide, takes the deposit, and keeps them updated until install day. From $27/month.
Choosing a floor is personal. People live with it for years, so they take their time picking the color, the material and the installer.
That decision window is where flooring companies lose work. The quote arrives late, nobody follows up, and the customer books whoever checked in.
Then there’s a second wait while materials arrive. A customer who doesn’t hear from you during that time starts to worry.
One flooring job, from the first call to the finished room. Here’s where flooring companies lose the work, and what has to run on its own to stop it.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| The call | Homeowner calls about new floors | Nobody answers | Missed-call text back in seconds, from your number |
| The measure | You measure and talk materials | Measure booked a week out | Online booking for measure appointments |
| The quote | Price for each material option | Quote takes days to arrive | Proposal with options and photos, sent from your phone |
| The decision | Samples on the living room floor | Silence while they decide. This is the big one. | Follow-up texts and emails until they choose |
| Materials | Order placed, waiting on delivery | Customer wonders if anything is happening | Automatic “ordered” and “arrived” texts with the install date |
| After | Install, invoice, review | No review asked for | Review request with a photo of the finished room |
Not a feature list. This is what one flooring job looks like when the system handles the follow-up and updates for you.
A homeowner calls about replacing carpet with luxury vinyl while you’re mid-install. They get a text back with a link to book a measure. They pick Thursday.
Missed-call text back · Online bookingYou measure, take photos and send a proposal before you leave, with two material options and a price for each. A deposit link is right on it.
Mobile app · Proposals with e-signatureThe customer is deciding. Friendly follow-ups go out on their own, and one includes a photo of a finished room with the same product.
Unlimited automated workflowsThey pick the darker plank, sign on their phone and pay the deposit by card. You order the materials and move the job to “materials ordered.” They get a text right away.
Text-to-pay · Pipeline stagesYou move the job to “materials in.” The customer gets their install date and a prep checklist: furniture, closets and pets.
Automated texts · Appointment remindersYou send the final invoice from your phone. The review request goes out that evening and asks for a photo of the new floor.
Invoicing · Automated review requestsMany flooring customers decide within days of the measure. Put in your own numbers to see what losing fewer of them to slow quotes and no follow-up is worth.
The math: measures per month × the share you lose to slow quotes or no follow-up × your average job. Change any number to see your own result.
New floors mean a crew in the house for a day or more. Customers pick the company that looks organized and easy to deal with.
Will the price change once they pull up the old floor? When will the materials actually arrive? Will they protect my walls and baseboards? How long will we be out of the room?
A clear written quote, regular updates and an install-day checklist answer most of that before the crew arrives.
On Obravetta Growth and Obravetta Pro, a professional flooring website is built for you as part of the plan, not quoted separately by an agency for a few thousand dollars.
A flooring website has one job: get a homeowner to book a measure. That means photos of finished rooms organized by material, the floors you install, your service area, real reviews, and a booking button that works with one thumb.
On Obravetta Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn’t a measuring app with marketing bolted on. It’s the whole stack, and for a flooring company it breaks into six jobs.
Published figures, sourced below.
About a quarter of the trade works for itself, which means a lot of small shops where the owner is also the installer, the estimator and the person answering the phone. Automation matters most there.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited follow-up workflows, proposals, invoicing and review automation.
Up to 3 team members
Adds AI voice answering, a professional website built for you, and 5,000 contacts. Most small flooring companies land here.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and job booking campaigns. Where multi-crew companies end up.
Honest note on seats: Starter is one user and Growth covers up to three. A flooring company with an estimator, an office person and several installers will want Pro at $297, where seats are unlimited.
It depends what's holding you back. If you need flooring takeoffs from a floor plan, seam diagrams, roll cuts or showroom inventory, a flooring-specific platform such as RFMS or Measure Square goes further than we do. If your problem is missed calls, quotes that take too long, and customers who go quiet after picking a sample, that's what Obravetta is built for, with the website and marketing included.
Send the quote fast and follow up. Customers often get a couple of quotes after the measure, and the one that arrives first with clear options has an edge. Send a proposal from your phone with the materials, the price for each option and a deposit link. Then automatic follow-up texts and emails keep it alive while they look at samples.
Use pipeline stages. Move the job to 'materials ordered' and the customer gets a text saying what's ordered and roughly when. When it arrives, move it to 'materials in' and they get their install date. Customers who know what's happening don't call to ask, and don't cancel.
Many flooring companies do, because materials are ordered for that specific job. Obravetta lets you put a deposit link right on the proposal, so the customer signs and pays by card at the same time. Check your state's rules on deposits and contracts, since they vary.
Send instructions ahead of time. A text a few days before the install can tell them what furniture to move, whether to empty closets, and how long they'll be off the floor. Fewer surprises on install day means a faster job and a happier review.
No, and it's worth being straight about. We don't measure from floor plans, plan seams or track showroom inventory. Flooring-specific tools do that. Plenty of flooring companies use one for measuring and Obravetta for everything around the customer: the calls, the quotes, the follow-up, the updates, the reviews and the website.
Ask every customer automatically when the install is done, and ask for a photo. Google's own Business Profile documentation says more reviews and positive ratings can help local ranking, and a photo of a finished room sells better than any ad.
Importing your customer list from a CSV takes an afternoon, and missed-call text back plus quote follow-up can be live the same day. The part with a real wait is 10DLC registration, the carrier approval required to send business texts in the US, which takes a few business days on any platform. A built-for-you website takes longer because we need your photos, service area and services.
That's who Obravetta Starter at $27/month is for. About a quarter of flooring installers and tile setters are self-employed, per BLS, and quote follow-up pays off fastest when nobody else is chasing your open quotes. Starter is a single seat and doesn't include AI voice answering or the built-for-you website; both start on Growth at $97. Once you run several crews, Pro at $297 has unlimited seats.
Fourteen days is long enough to import your customers, get texting approved, and have quote follow-up and material updates running. It doesn’t need a demo call.
14-day free trial · No long-term contract · Cancel anytime
Median pay, projected growth, annual openings and the self-employed share for Flooring Installers and Tile and Stone Setters: US Bureau of Labor Statistics, Occupational Outlook Handbook: Flooring Installers and Tile and Stone Setters. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified November 2026. Obravetta pricing from our own pricing page.
Nothing on this page is legal or construction advice. Licensing, contract and deposit rules vary by state and city, so check your local requirements. Job stages are illustrative of how flooring work typically flows, not guarantees of results. Calculator results are estimates based only on the numbers you enter, not a prediction or guarantee of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google, RFMS and Measure Square are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures change, so verify current details at the sources above.