Roofing doesn't arrive as a steady schedule. It arrives as a hailstorm that turns four hundred houses into customers on the same afternoon — then makes every one of them wait weeks on an adjuster. Obravetta handles both halves: reaching a whole neighborhood in an hour, and keeping every claim alive through the six weeks that follow. From $27/month.
Wind and hail are the most common homeowners insurance claim there is. Per the Insurance Information Institute, they accounted for 42.5% of all homeowners losses in 2023 and run at 2.80 claims per 100 insured homes a year — the highest frequency of any named peril, ahead of water damage, fire and theft combined. Roughly one insured home in 35 files a wind or hail claim in a given year.
But that one-in-35 doesn't fall evenly across the calendar or the map. It falls on one subdivision, on one Thursday, all at once. The roofing companies that grow are the ones that can talk to an entire ZIP code before the out-of-state crews arrive — and then still be there in week six when the adjuster finally responds.
That's two completely different capabilities. Most roofing software is built for the second one and leaves you to do the first with a clipboard.
A roof funded by insurance isn't a sale, it's a process — and the homeowner can walk at any stage. Here's where roofing companies actually lose the work, and what has to run on its own to stop it.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| Hours 0–48 | Storm hits. The whole area is a prospect at once. | Someone else knocks first | Mass text and voicemail to your own database in that area |
| Day 1–4 | Inspection, photos, measurements, the evidence file | Photos stuck on one phone | Photos and video attached to the customer record, not a camera roll |
| Week 1–2 | Homeowner files. You wait on the carrier. | Silence. This is the big one. | Scheduled check-ins so you're still present while nothing happens |
| Week 2–4 | Adjuster inspection, scope, often a supplement | Scheduling misses and lost paperwork | Appointment reminders and one place every document lives |
| Week 4–6 | Approval, contract, deposit, color selection | Signature chased by text for nine days | Proposal with e-signature and a payment link attached |
| Build + 1 day | Crew, cleanup, final invoice | The review never gets asked for | Review request fired by job completion, not memory |
Per the Insurance Information Institute, wind and hail claims averaged $14,747 between 2019 and 2023. At that value, a deal lost to four weeks of silence isn't a missed lead — it's most of a week's revenue.
Not a feature list — what the first seventy-two hours actually look like when the system is doing the reaching for you.
You pull a segmented list of every past customer, past estimate and unconverted lead inside the affected area and send one message: "We're inspecting roofs on your street tomorrow — want us to check yours while we're there?" Hundreds of homes, one send, before anyone has filed anything.
Smart lists & segmentation · SMS broadcastThe same list gets a ringless voicemail in your own voice. It lands in voicemail without the phone ringing, which is the one channel that still reaches older homeowners — who happen to own most of the twenty-year-old roofs.
Ringless voicemailCrews canvass. Every conversation becomes a contact from a phone in the driveway, and yard signs carry a QR code that drops a homeowner straight onto your booking calendar instead of a phone number they won't dial.
Mobile app · QR codes · Online bookingInstead of describing hail bruising to someone standing on their lawn, you record thirty seconds on the roof pointing at it and send it from your phone. It attaches to their record, it's there when the adjuster arrives, and it is far harder to argue with than a description.
Mobile app with video messagesStorm volume is its own problem. Lead scoring and pipeline stages separate the confirmed damage from the maybes from the ones who just want a free inspection, so your best estimator spends Monday on the twelve that will actually close.
Lead scoring · Unlimited pipelinesThe claim goes quiet and that's when roofers get replaced. Each one gets automatic check-ins — a text when the claim is filed, one before the adjuster date, one after, one when approval lands. You don't remember to send any of them. For most roofing companies this is the cheapest thing on the list and the one with the most obvious payback — and it's on the $27 plan.
Unlimited automated workflows · Appointment remindersScope, photos and line items go out as a proper proposal they sign on their phone, with the deposit link attached. No printing, no second visit to collect a signature, no nine-day gap between "yes" and paperwork.
Proposals & estimates with e-signature · Text-to-payMarking the job complete fires the review request while the new roof is still the best thing that happened to them this year. You can capture it as video, not just text — and a homeowner on camera saying you handled their claim properly is what beats an out-of-state crew next season.
Automated review requests · Video review captureRoofing has a credibility problem it didn't create, and it costs honest companies money every storm season.
Per the US Bureau of Labor Statistics, 20% of roofers are self-employed — more than twice the rate for plumbers or HVAC technicians. It's a genuinely fragmented trade, and after a storm it fills with crews nobody in town has heard of.
So the homeowner's first question isn't about price. It's whether you'll still exist in March. Most roofing companies answer that with a truck magnet and hope.
One operational note worth taking seriously: several states regulate roofing contracts for insurance work specifically — written-contract requirements, a rescission window tied to the carrier's decision, and rules about the homeowner's deductible. The rules vary by state and change, so have your contract reviewed locally. Whatever it needs to say, saying it the same way on every job is easier when the proposal is a template rather than a document someone retypes.
On Contractor Growth and Contractor Pro, a professional roofing website is built for you as part of the plan — not quoted separately by an agency at a few thousand dollars.
A roofing website has one job most roofing websites fail: convince a stranger that you'll still be around when the carrier pays. That means finished jobs with real photos, your license and service area stated plainly, reviews on the page, and a free-inspection booking button that works with one thumb on a phone in a driveway.
On Contractor Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn't a job-management app with marketing bolted on. It's the whole stack — and for a roofing company it breaks into six jobs.
Published figures, sourced below.
166,900 roofers were employed in 2025, with employment projected to grow 5% through 2035 and about 12,000 openings a year. BLS also notes roofers usually don't work in bad weather and that work may be limited through winter in northern states — which is the other half of the problem. Demand spikes when you're already flat out, then stops entirely for a quarter.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited follow-up workflows, proposals, invoicing and review automation.
Up to 3 team members
Adds AI voice answering, a professional website built for you, and 5,000 contacts. Most small roofing crews land here.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and job booking campaigns. Where most storm-season crews end up.
Honest note on seats: Starter is one user and Growth covers up to three. A roofing company running canvassers plus estimators plus crews will want Pro at $297, where seats are unlimited. We'd rather tell you that here than let you find it at checkout.
It depends which part of the job is costing you money. If you need deep roofing-specific production management — material ordering, supplier integrations, measurement tools, crew boards built around roofs moving through stages — a vertical platform like JobNimbus or AccuLynx is purpose-built for that and goes further than we do. If your problem is reaching a storm area before someone else does, and keeping claims alive through six weeks of silence, that's what Obravetta is built for, with the marketing layer included rather than sold as an add-on.
With a segmented list and a broadcast, not a clipboard. You can filter your database to past customers, past estimates and unconverted leads inside the affected area, then send an SMS and a ringless voicemail to all of them in one action — typically before anyone has filed a claim. Ringless voicemail matters more in roofing than most trades because it reaches older homeowners who don't read texts, and older homeowners own most of the ageing roofs. Canvassers capture doors into the same database from the mobile app, and yard-sign QR codes drop homeowners onto your booking calendar.
Almost never at the pitch. They lose them in the weeks of silence while the claim sits with the carrier, and at the scheduling gaps around the adjuster inspection. A homeowner who hasn't heard from you in three weeks assumes you've moved on, and the next company to knock gets the job. Automated check-ins at each claim stage — filed, adjuster scheduled, adjuster done, approved — cost nothing to run, and of everything on this page it's the one we'd set up first. It's on every plan including the $27 one.
Yes — the mobile app sends video messages, and photos and files attach to the customer record rather than living in one estimator's camera roll. For roofing this matters more than in most trades, because a thirty-second video pointing at hail bruising does more to convince a homeowner than any amount of explaining from the lawn, and the evidence is already filed when the adjuster turns up.
On proof that you're local and permanent, since you won't win on being first to every door. BLS data shows 20% of roofers are self-employed, so after a storm the market fills with unfamiliar crews and the homeowner's real question is whether you'll exist in March. Review volume answers it, and Google's own Business Profile documentation says more reviews and positive ratings can help your local ranking — so asking every customer automatically is both trust-building and lead generation. Video reviews from recognisable streets do more work again, and a real website with your license and finished jobs beats a truck magnet.
No, and it's worth being straight about. We don't do satellite or drone measurement reports, material ordering with suppliers, or roofing-specific production boards. JobNimbus and AccuLynx are built around exactly that. If measurement and material workflow is what you're shopping for, one of those is the better fit and we'd say so. Plenty of roofing companies run a vertical tool for production and Obravetta for everything in front of it.
Yes, and in roofing it matters more than most trades because storm-season ad spend is concentrated and expensive. Call tracking gives you numbers you can attribute, so you can see which campaign, landing page or yard-sign QR code produced the call rather than guessing. Google and Facebook ad management runs inside the platform, and because the lead, the conversation, the proposal and the payment all sit on the same record, you can follow a storm campaign through to signed revenue instead of stopping at cost per lead.
Through pipeline stages and assignment. A canvasser's door conversation becomes a contact from the mobile app, it lands in a stage an estimator is watching, and once the claim is approved it moves to production. Everyone sees the same record, so the estimator isn't re-inspecting a house a canvasser already photographed and nobody calls a homeowner twice in a day. On Contractor Pro, seats are unlimited, which is the plan most companies running a canvassing team end up on.
BLS notes roofers usually don't work in bad weather and that work may be limited during winter in northern states. That's a demand gap you fill from a list you already own: reactivation campaigns to past customers and every estimate that never closed, repair and maintenance offers rather than replacements, and gutter or inspection work. All of it runs on schedule from the database without anyone remembering to start it in November.
Importing your customer list from a CSV is an afternoon, and missed-call text back plus the claim follow-up sequence can be live the same day. The part with a real wait is 10DLC registration — the carrier approval required to send business texts in the US — which takes a few business days and applies to any platform that texts your customers. Do that well before you need to broadcast to a storm area, not the night the hail lands. A built-for-you website takes longer because we need your photos, license details and service area.
That's who Contractor Starter at $27/month exists for, and the follow-up automation arguably pays off hardest there — a solo roofer has nobody minding claims while they're on a roof. The trade-offs are that Starter is a single seat and doesn't include AI voice answering or the built-for-you website; both start on Growth at $97. Once you're running canvassers and crews, Pro at $297 is unlimited seats.
Fourteen days is long enough to import your database, get texting approved, and have the claim follow-up running before the sky does anything. It doesn't need a demo call.
14-day free trial · No long-term contract · Cancel anytime
Wind and hail share of homeowners losses, claim frequency per 100 insured homes, the one-in-35 figure and the $14,747 average claim severity: Insurance Information Institute, Facts + Statistics: Homeowners and Renters Insurance (2023 shares; 2019–2023 averages for frequency and severity). Employment, median pay, projected growth, annual openings, the self-employed share and the notes on weather and winter work: US Bureau of Labor Statistics, Occupational Outlook Handbook: Roofers, 2025 data. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. Competitor capability references: JobNimbus and AccuLynx pricing pages. All verified October 2026. Obravetta pricing from our own pricing page.
Nothing on this page is legal, insurance or tax advice. Roofing contract requirements for insurance work vary by state and change — have your contract reviewed by a qualified professional in your state. Timelines, stages and job values are illustrative of how insurance-funded roofing work typically flows, not guarantees of results, and claim outcomes are decided by carriers rather than by any software. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google, JobNimbus, AccuLynx and Jobber are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures and third-party policies change — verify current details at the sources above.