New siding changes how a house looks from the street, and homeowners know they’ll see it every day for decades. So they take their time choosing materials and colors, and they compare companies. Obravetta answers fast, sends proposals with clear options, follows up for weeks, and keeps the customer updated from order to install. From $27/month.
Homeowners aren’t just buying protection from the weather. They’re choosing the color and look of their house.
That means more questions, more back-and-forth and a longer decision. The company that makes the choice easy usually wins.
Clear options, photos of similar homes and steady follow-up do more than a lower price.
One siding job from the first call to the review. Here’s where siding companies lose the job, and what has to run on its own.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| The call | Faded, damaged siding | Voicemail, they call someone else | Missed-call text back and an estimate link |
| The estimate | Measure and discuss options | One price, no choices | Proposal with material and color options |
| The decision | Homeowner compares and picks colors | Weeks of silence | Follow-up with photos and answers |
| Signing | Contract and deposit | Deposit chased | E-signature and deposit link |
| The wait | Materials ordered | “When are you starting?” | Order and install update texts |
| After | House looks new | No review | Review request with a photo |
Not a feature list. This is one siding job when the follow-up and updates run for you.
A homeowner calls about cracked, faded siding. They get a text back with a link to book an estimate.
Missed-call text back · Online bookingYou send vinyl and fiber cement options with color choices and photos of similar homes.
Proposals with e-signatureFollow-ups answer questions and share project photos while they choose.
Unlimited automated workflowsThey pick fiber cement, sign on their phone and pay a deposit.
E-signature · Deposit linksTexts go out when materials are ordered, when they arrive and the day before install.
Text templates · Appointment remindersThe final invoice and pay link go out, followed by a review request.
Invoicing · Automated review requestsSiding jobs are large and homeowners compare. Put in your own numbers to see what closing a few more estimates is worth.
The math: estimates per month × (close rate with option proposals and follow-up − close rate today) × your average job. Repairs and whole-house jobs differ a lot, so use your own average.
Siding is on display. Homeowners hire the company that looks organized and shows finished work.
Which material is right? Will we like the color? When will it start? Will they leave a mess?
Clear options, photos, updates and a clean finish answer most of that.
On Obravetta Growth and Obravetta Pro, a professional siding website is built for you as part of the plan, not quoted separately by an agency for a few thousand dollars.
Siding visitors want to see finished homes and understand their options. Your site should show the materials you install, real photos, your service area and an easy estimate request.
On Obravetta Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn’t a measuring tool. It’s the whole customer side of the business, and for a siding company it breaks into six jobs.
Published figures, sourced below.
Siding choices vary a lot by region. Show homeowners the materials that make sense where you work.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited follow-up workflows, proposals, invoicing and review automation.
Up to 3 team members
Everything in Starter plus AI voice answering, a done-for-you website and room for 5,000 contacts. The usual fit for a siding outfit with one or two crews.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and campaigns. Where siding companies with salespeople and several crews end up.
Honest note on seats: Starter is one user and Growth covers up to three. A siding company with salespeople, an office and crew leads will want Pro at $297, where seats are unlimited.
It depends on your work. If you need aerial measurements, square counts or supplier ordering, you'll want a measuring or takeoff tool too. Obravetta handles the customer side: answering calls, booking estimates, sending proposals with options, following up, install updates, invoicing, reviews and the website.
Make the choice easy. Homeowners are choosing a material, a color and a trim package for something they'll look at every day. Put two or three options with prices on one proposal, include photos of similar homes you've done, then let automatic follow-ups answer questions while they decide.
On new homes, it depends on the region. NAHB's analysis of Census data shows that for single-family homes started in 2025, vinyl was the most common principal exterior wall material at 27.7%, followed by stucco at 24.1% and fiber cement at 22.6%. Show the materials you install on your website so homeowners know what to ask for.
Answer fast and document everything. After a storm, homeowners call several companies. Missed-call text back replies right away, and photos saved to the job help you explain the damage. Insurance rules vary by state, so be careful about what you promise about claims.
Text at each step. Siding often has to be ordered, and colors can take time. A text when materials are ordered, when they arrive and the day before install cuts down on worried calls.
No, and we'd rather say so. We don't measure from aerial images, calculate squares or place supplier orders. Many siding companies use a measuring tool and run everything around the customer in Obravetta.
Send the request once the last panel and trim are up, and ask for a photo of the whole house. Google's own Business Profile documentation says more reviews and positive ratings can help local ranking, and a before-and-after photo of a whole house is one of the best ads a siding company has.
Importing your customer list from a CSV takes an afternoon, and missed-call text back plus estimate follow-up can be live the same day. The part with a real wait is 10DLC registration, the carrier approval required to send business texts in the US, which takes a few business days on any platform. A built-for-you website takes longer because we need your photos, services and service area.
Yes. Obravetta Starter at $27/month is one seat and covers proposals, follow-up, invoicing and reviews. AI voice answering and the built-for-you website start on Growth at $97, which covers up to three users. Companies with salespeople and several crews usually need Pro at $297 for unlimited seats.
Two free weeks covers loading your homeowner list, getting business texting approved and switching on follow-up and order updates. No sales call required.
14-day free trial · No long-term contract · Cancel anytime
Principal exterior wall material for new single-family homes started in 2025: National Association of Home Builders, Eye on Housing, using US Census Bureau Survey of Construction data. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified November 2026. Obravetta pricing from our own pricing page.
Nothing on this page is legal, insurance or construction advice. Permit, insurance claim, deposit and licensing rules vary by state and city, so check your local requirements. Job stages are illustrative of how residential siding work typically flows, not guarantees of results. Calculator results are estimates based only on the numbers you enter, not a prediction or guarantee of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures change, so verify current details at the sources above.