Tree work comes in two speeds. A storm drops a limb on someone's roof and they need you tonight. A homeowner wants a dead oak gone and gets three quotes, then thinks about it for a week. Obravetta handles both: every emergency call gets an answer, and every quote gets followed up until it's a yes or a no. From $27/month.
Tree work is loud, high and hands-on. While the saw is running, the phone isn't getting answered, and the person calling about a tree on their garage isn't leaving a voicemail. They're calling the next company.
Then there's the quiet leak. Removal quotes are big tickets, so homeowners shop around and sit on the number. The tree company that follows up usually gets the job, not the one with the lowest price.
Most tree companies don't need more leads. They need to stop losing the ones that already called.
One tree removal, from first call to finished stump. Here's where tree companies actually lose the work, and what has to run on its own to stop it.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| The call | Homeowner calls while your crew is mid-job | Nobody answers | Missed-call text back in seconds, from your number |
| The walk-around | You look at the tree, the access, the hazards | Notes on a clipboard, photos on one phone | Photos and video attached to the customer record |
| The quote | Price goes out, homeowner compares | Silence. This is the big one. | Follow-up texts and emails until they answer |
| The yes | Date, deposit, access details | Signature chased for days | Proposal with e-signature and a deposit link |
| The job | Crew arrives, tree comes down, cleanup | No-show homeowner, blocked driveway | Appointment reminders the day before |
| After | Invoice, stump, the next tree | No review, no stump upsell, no repeat | Review request and stump-grinding offer, both automatic |
Not a feature list. This is what the hours after a windstorm look like when the system is doing the answering for you.
Calls come in faster than anyone can answer. Every missed one gets a text from your business number: "Sorry we missed you. Is a tree down on your house or blocking a driveway? Reply with your address and a photo." Nobody hangs up and calls someone else.
Missed-call text back · Two-way SMSOn Growth and Pro, AI voice answering picks up, takes the address and what happened, and puts the request straight into your pipeline. You see it on your phone without stopping what you're doing.
AI voice answering (Growth & Pro)Every request is sitting in one pipeline with the photos customers texted in. A tree on a roof goes to the top. A branch in the backyard goes to next week. Your crews go to the right addresses first.
Unlimited pipelines · Unified inboxYou walk the job, take photos, and send a proposal from your phone before you leave, with line items, the photos attached, and a deposit link. The homeowner can sign it standing in their kitchen.
Mobile app · Proposals with e-signature · Text-to-payEvery open quote gets a friendly follow-up on its own: a text a few days later, an email after that, one more before it goes cold. You don't remember to send any of them. For most tree companies, this is the cheapest thing on the list with the most obvious payback, and it's on the $27 plan.
Unlimited automated workflowsMarking the job complete sends the review request while the yard still looks great. A follow-up offers stump grinding to every removal customer who didn't add it. Both happen without anyone remembering.
Automated review requests · Follow-up campaignsTaking down a tree next to a home is a big decision. The company that looks the most trustworthy usually wins it.
Will you drop this tree on my roof? Are you insured? Will you show up when you said? Will you leave my lawn wrecked? Price matters, but it comes after those.
Most tree companies answer those questions with a phone number on a truck and a handshake.
On Obravetta Growth and Obravetta Pro, a professional tree service website is built for you as part of the plan, not quoted separately by an agency for a few thousand dollars.
A tree service website has one job: make a worried homeowner pick up the phone or book an estimate. That means real photos of your crew and your work, your insurance and service area stated plainly, reviews on the page, and an estimate button that works with one thumb.
On Obravetta Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn't a scheduling app with marketing bolted on. It's the whole stack, and for a tree company it breaks into six jobs.
Published figures, sourced below.
Employment is projected to reach about 62,100 by 2034. With 7,400 openings a year from growth and turnover, good crews are hard to keep, which is one more reason to stop losing the jobs you already paid to generate.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited follow-up workflows, proposals, invoicing and review automation.
Up to 3 team members
Adds AI voice answering, a professional website built for you, and 5,000 contacts. Most small tree crews land here.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and job booking campaigns. Where multi-crew companies end up.
Honest note on seats: Starter is one user and Growth covers up to three. A tree company with an office person plus several crew leads will want Pro at $297, where seats are unlimited.
It depends which part of the business is leaking. If you need deep crew, equipment and job-costing tools built around tree crews specifically, a tree or green-industry platform such as ArboStar or SingleOps is built around that and goes further than we do. If your problem is missed calls when the crew is up a tree, quotes that never get a second touch, and a slow winter, that's what Obravetta is built for, with the marketing layer included rather than sold separately.
Turn on missed-call text back. When a call goes unanswered, the caller gets a text from your business number within seconds, so the conversation keeps going instead of going to the next company on Google. On Growth and Pro, AI voice answering can pick up, take the address and the problem, and book the estimate. For storm and emergency calls, that first reply is often the whole job.
Usually because nobody follows up. Homeowners get more than one quote for tree removal, think about the price for a few days, and then book whoever reached back out. An automated follow-up sequence after every estimate, a text a few days later and another the next week, costs nothing to run and is the first thing we'd turn on. It's on every plan, including the $27 one.
Yes. The mobile app takes photos and video, attaches them to the customer record, and turns your walk-around into a proposal with line items the homeowner can sign on their phone. A photo with the dead limb circled does more to explain a price than any amount of talking in the driveway, and the deposit link is right on the proposal.
With missed-call text back, AI answering and pipeline stages. After a storm, calls stack up faster than anyone can answer them. Every caller gets a reply, every request lands as a lead, and you can sort emergencies (a tree on a house or across a driveway) from the cleanup jobs that can wait until next week, so your crews go to the right addresses first.
From the customer list you already have. Send a seasonal pruning or tree-health check offer to past customers, a reminder to everyone whose quote never closed, and a stump-grinding offer to every removal customer who didn't add it. All of it runs on a schedule from your database, so nobody has to remember to start it.
Not in depth, and it's worth being straight about. We don't do detailed equipment maintenance logs, per-crew labor costing or tree inventory mapping. Tree and green-industry platforms are built around that. Plenty of tree companies run an operations tool for crews and Obravetta for everything in front of the job: the calls, the quotes, the follow-up, the reviews and the website.
Importing your customer list from a CSV takes an afternoon, and missed-call text back plus quote follow-up can be live the same day. The part with a real wait is 10DLC registration, the carrier approval required to send business texts in the US, which takes a few business days on any platform. A built-for-you website takes longer because we need your photos, service area and services.
That's who Obravetta Starter at $27/month is for, and the follow-up arguably pays off hardest there, since nobody is answering the phone while you're climbing. Starter is a single seat and doesn't include AI voice answering or the built-for-you website; both start on Growth at $97. Once you're running multiple crews, Pro at $297 has unlimited seats.
Fourteen days is long enough to import your customer list, get texting approved, and have missed-call text back and quote follow-up running before the next storm. It doesn't need a demo call.
14-day free trial · No long-term contract · Cancel anytime
Employment (2024), projected employment (2034), projected growth and annual openings for Tree Trimmers and Pruners (SOC 37-3013): US Bureau of Labor Statistics, Employment Projections 2024–2034. Median annual wage: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, as compiled by WageDex. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified November 2026. Obravetta pricing from our own pricing page.
Nothing on this page is legal, insurance or safety advice. Licensing, insurance and permit requirements for tree work vary by state and city, so check your local rules. Timelines and job stages are illustrative of how tree service work typically flows, not guarantees of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google, ArboStar and SingleOps are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures change, so verify current details at the sources above.