Brick, block and stone last for decades, so homeowners rarely know what a mason actually does. They see a crumbling joint or a leaning wall and don’t know if it’s urgent. Obravetta answers the call, sends a photo estimate that shows the problem, follows up until they decide, and moves rained-out days with one text. From $27/month.
A crack in mortar can be cosmetic or a sign of water getting in. Most homeowners can’t tell the difference.
So they hesitate, get another opinion, or wait until it gets worse. The mason who shows and explains clearly is the one who gets hired.
And once you’re trusted for one repair, you’re the first call for the chimney, the steps and the retaining wall.
One residential masonry job from the first call to the review. Here’s where masonry companies lose the work, and what has to run on its own.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| The call | Crumbling brick steps | Voicemail, they call someone else | Missed-call text back and an estimate link |
| The estimate | You inspect the damage | Number on a business card | Photo estimate with options |
| The decision | Homeowner thinks it over | Estimate forgotten | Follow-up until they decide |
| Booking | Deposit and materials | Matching brick ordered late | Deposit link on the estimate |
| The work | Weather turns | Calls to every customer | One reschedule text |
| After | Steps look new | No review, no next job | Review request and a note on other repairs |
Not a feature list. This is one masonry job when the follow-up and updates run for you.
A homeowner calls about loose brick on their front steps. They get a text back with a link to book an estimate.
Missed-call text back · Online bookingYou photograph the loose bricks and failing mortar, then send two options: repair or rebuild.
Mobile app · Proposals with e-signatureFriendly texts and emails keep the estimate alive while they decide.
Unlimited automated workflowsThey pick the rebuild and pay a deposit so you can order matching brick.
Deposit links · SchedulingThe forecast changes. One text moves the date, and the customer confirms with a tap.
SMS broadcast · Appointment reschedulingThe invoice goes out with a pay link, followed by a review request asking for a photo.
Invoicing · Automated review requestsMasonry estimates often sit while homeowners think it over. Put in your own numbers to see what closing a few more of them is worth.
The math: estimates per month × (close rate with photo estimates and follow-up − close rate today) × your average job. Tuckpointing and full stone walls differ a lot, so use your own average.
Homeowners know a bad repair will show for years. They choose the mason who looks careful and explains the work.
Is this urgent? Will the new brick match? Will it hold up? Will they show up when they said?
Photos, a clear written estimate and steady updates answer most of that.
On Obravetta Growth and Obravetta Pro, a professional masonry website is built for you as part of the plan, not quoted separately by an agency for a few thousand dollars.
Masonry visitors usually have a specific problem: a chimney, steps, a wall or a patio. Your site should show what you fix and build, real photos, your service area and an estimate button that works on a phone.
On Obravetta Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn’t a takeoff tool. It’s the whole customer side of the business, and for a masonry company it breaks into six jobs.
Published figures, sourced below.
BLS projects slow growth but steady openings as experienced masons retire. A skilled mason’s time is worth more on the wall than on the phone.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited follow-up workflows, estimates, invoicing and review automation.
Up to 3 team members
Adds AI voice answering, a professional website built for you, and 5,000 contacts. Most small masonry companies land here.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and campaigns. Where multi-crew masonry companies end up.
Honest note on seats: Starter is one user and Growth covers up to three. A masonry company with an office and several crew leads will want Pro at $297, where seats are unlimited.
It depends on your work. If you bid commercial jobs from plans and need brick and block counts, you'll want a takeoff tool too. If your work is mostly residential repairs, chimneys, steps, walls and patios, Obravetta handles the calls, photo estimates, follow-up, scheduling, invoicing, reviews and the website.
Show the homeowner what you see. Most people can't tell whether a crumbling joint is cosmetic or serious. Take close-up photos of the problem, explain it in plain English, and offer options like repair now or full rebuild. Then let automatic follow-ups keep the estimate alive.
Tell customers before they ask. Masonry work depends on the weather, so when a day gets rained out, send one text to the customers affected with a link to confirm a new date. It takes a couple of minutes instead of an afternoon of calls.
Many masonry companies do, especially when they need to order matching brick or stone. Obravetta lets you put a deposit link right on the estimate so the customer can sign and pay at once. Deposit and contract rules vary by state, so check yours.
Note what else you see. While repointing a few joints, you may spot a cracked chimney crown or a failing retaining wall. Send a separate photo estimate for it, and set a follow-up for later in the year if they aren't ready now.
No, and we'd rather say so up front. We don't calculate brick, block, mortar or stone quantities, or bid from plans. Many masonry companies use a separate takeoff tool or their own spreadsheet and run the customer side in Obravetta.
Ask after the job, with a photo of the finished work. Google's own Business Profile documentation says more reviews and positive ratings can help local ranking. A before-and-after photo of a rebuilt chimney or stone wall sells the next job on the street.
Importing your customer list from a CSV takes an afternoon, and missed-call text back plus estimate follow-up can be live the same day. The part with a real wait is 10DLC registration, the carrier approval required to send business texts in the US, which takes a few business days on any platform. A built-for-you website takes longer because we need your photos, services and service area.
Yes. Obravetta Starter at $27/month is one seat and covers estimates, follow-up, invoicing and reviews. AI voice answering and the built-for-you website start on Growth at $97, which covers up to three users. Companies with several crews and an office usually need Pro at $297 for unlimited seats.
Fourteen days is long enough to import your customers, get texting approved, and have estimate follow-up and weather texts running. It doesn’t need a demo call.
14-day free trial · No long-term contract · Cancel anytime
Masonry employment by occupation (2024) and projected annual openings: US BLS Occupational Outlook Handbook, Masonry Workers. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified November 2026. Obravetta pricing from our own pricing page.
Nothing on this page is legal, engineering or construction advice. Permit, deposit and licensing rules vary by state and city, so check your local requirements. Job stages are illustrative of how residential masonry work typically flows, not guarantees of results. Calculator results are estimates based only on the numbers you enter, not a prediction or guarantee of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures change, so verify current details at the sources above.