Insulation leads often start with a shock: a high heating or cooling bill, a cold upstairs bedroom or ice on the roof edge. Homeowners call, then stall when they see a quote for something they can’t see. Obravetta answers every call, sends attic photo quotes with savings information, and follows up until they decide. From $27/month.
Insulation sits in the attic, the walls and the crawlspace. Most homeowners have never looked.
So they compare quotes on price alone, unless someone shows them what’s up there and explains what it costs them every month.
Photos, a clear quote and honest savings information turn a price comparison into a decision.
One insulation job from the first call to the review. Here’s where insulation companies lose the sale, and what has to run on its own.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| The call | A high bill or a cold room | Voicemail during the cold snap | Missed-call text back and an assessment link |
| Assessment | You check the attic and crawlspace | Quote with no photos | Photo quote with options |
| The decision | Homeowner compares prices | Quote goes cold | Follow-up with savings information |
| Booking | Install date set | No-shows and reschedules | E-signature and install reminders |
| Install day | Crew in the attic | Homeowner not sure what changed | Before-and-after photos |
| After | Next season’s bills | No review, no referral | Review request after the next season |
Not a feature list. This is one insulation job when the system handles the follow-up.
A homeowner calls after a high heating bill. They get an instant text with a link to book an assessment.
Missed-call text back · Online bookingYou photograph thin, uneven insulation and gaps, and send a quote with two or three options.
Mobile app · Proposals with e-signatureFollow-ups share ENERGY STAR’s savings estimate and answer common questions.
Unlimited automated workflowsThey sign on their phone and get a reminder the day before install.
E-signature · Appointment remindersBefore-and-after photos go out with the invoice and a pay link.
Invoicing · Text-to-payA review request goes out when they notice the difference.
Automated review requests · WorkflowsHomeowners call when the bill is high and stall when they see the quote. Put in your own numbers to see what closing a few more is worth.
The math: quotes per month × (close rate with photo quotes and follow-up − close rate today) × your average job. Blown-in attic top-ups and full spray foam jobs differ a lot, so use your own average.
Overpromising is easy in energy work. The company that stays honest about savings earns the trust and the referrals.
Do I really need more insulation? How much will I actually save? Is this the right type? Will they make a mess?
Photos of their attic, honest savings estimates and clear options answer most of that.
On Obravetta Growth and Obravetta Pro, a professional insulation website is built for you as part of the plan, not quoted separately by an agency for a few thousand dollars.
Insulation visitors want to know if it’s worth it. Your site should explain what you install, show real attic photos, share honest savings information and make booking an assessment easy.
On Obravetta Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn’t an energy modeling tool. It’s the whole customer side of the business, and for an insulation company it breaks into six jobs.
Published figures, sourced below.
ENERGY STAR’s estimate varies by climate zone, from lower in the warmest areas to higher in the coldest. Use the number for your area when you talk savings.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited follow-up workflows, quotes, invoicing and review automation.
Up to 3 team members
Adds AI voice answering for the busy season, a professional website built for you, and 5,000 contacts. Most small insulation companies land here.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and seasonal campaigns. Where companies with estimators and several crews end up.
Honest note on seats: Starter is one user and Growth covers up to three. An insulation company with estimators, an office and several crews will want Pro at $297, where seats are unlimited.
It depends on your work. Energy modeling, blower door test reports and utility program paperwork need specialist tools, and Obravetta doesn't replace them. Obravetta handles the customer side: answering calls, booking assessments, sending photo quotes, following up, reminders, invoicing, reviews and the website.
ENERGY STAR estimates that homeowners can save an average of 15% on heating and cooling costs, or about 11% on total energy costs, by air sealing and adding insulation in attics, floors over crawl spaces and accessible basement rim joists. Savings vary by climate zone, so use the estimate for your area and be careful not to promise a specific number.
Often when energy bills jump in the coldest and hottest months. Set up a campaign to past customers and website leads before those months, and make sure every call during a cold snap gets answered or texted back right away.
Show them the attic. Most homeowners have never been up there. Take photos of thin or uneven insulation and air leaks, and send them with a quote that offers a couple of options. Then let automatic follow-ups answer questions while they think it over.
If they're real for your area. Some utilities and state programs offer insulation rebates, and they change often. Check what's available locally and say so in your quote, but don't promise a rebate the customer may not qualify for.
No, and we'd rather say so. We don't run energy models, record blower door results or file utility rebate paperwork. Many insulation companies use separate tools for that and run the customer side in Obravetta.
Ask after the job, and again after the first season when the homeowner notices the difference. Google's own Business Profile documentation says more reviews and positive ratings can help local ranking. A review that says the upstairs finally stays warm sells the next job.
Importing your customer list from a CSV takes an afternoon, and missed-call text back plus quote follow-up can be live the same day. The part with a real wait is 10DLC registration, the carrier approval required to send business texts in the US, which takes a few business days on any platform. A built-for-you website takes longer because we need your photos, services and service area.
Yes. Obravetta Starter at $27/month is one seat and covers quotes, follow-up, invoicing and reviews. AI voice answering and the built-for-you website start on Growth at $97, which covers up to three users. Companies with estimators and several crews usually need Pro at $297 for unlimited seats.
Fourteen days is long enough to import your customers, get texting approved, and have assessment booking and quote follow-up running. It doesn’t need a demo call.
14-day free trial · No long-term contract · Cancel anytime
Savings from sealing and insulating: ENERGY STAR, Methodology for Estimated Energy Savings. Employment and annual openings for Insulation Workers, Floor, Ceiling, and Wall (SOC 47-2131): US BLS Occupational Outlook Handbook and WageDex summary of BLS Employment Projections 2024–2034. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified November 2026. Obravetta pricing from our own pricing page.
Nothing on this page is energy, legal or construction advice. Savings estimates vary by home and climate, and rebate, licensing and code rules vary by state, city and utility, so check your local requirements. Job stages are illustrative of how residential insulation work typically flows, not guarantees of results. Calculator results are estimates based only on the numbers you enter, not a prediction or guarantee of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. ENERGY STAR, Google are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures change, so verify current details at the sources above.