Gutter cleaning is one of the most repeatable jobs in home service. Leaves fall every year and the same homes need you again. The problem is that most customers forget who cleaned their gutters, and most companies forget to ask. Obravetta sends the seasonal reminder, lets them rebook online, and turns cleanings into guard and install quotes with photos. From $27/month.
A new customer costs you ads, calls and a first visit. A past customer already knows you, already trusts you, and has the same trees.
But nobody marks a calendar to call the gutter company. If you don’t reach out before the leaves fall, they call whoever shows up first in a search.
And every cleaning is a chance to show the homeowner what you saw up there, which is where gutter guards and new gutters get sold.
One gutter customer over a year. Here’s where gutter companies lose the repeat work and the upsell, and what has to run on its own.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| The call | Overflowing gutters in a storm | Voicemail, they call someone else | Missed-call text back in seconds, from your number |
| The cleaning | Booked and done | Customer wasn’t home and isn’t sure it happened | Before-and-after photos texted with the invoice |
| The upsell | You spot sagging sections | “I’ll mention it next time” | Photo quote for guards or new gutters, sent same day |
| The quote | Homeowner thinks it over | Quote goes cold | Automatic follow-up until they decide |
| Next season | Leaves start falling | Nobody reaches out. They call a competitor. | Seasonal reminder with a booking link |
| After | Happy customer | No review | Review request after every job |
Not a feature list. This is one customer over a year when the reminders and follow-up run on their own.
Last year’s customers get a text: fall cleaning slots are open, tap to book. They pick a day on your real calendar.
Automated workflows · Online bookingYou finish while they’re at work. Before-and-after photos go out with the invoice and a pay link.
Mobile app · Invoicing · Text-to-payYou noticed two sagging sections. A photo quote goes out with two options: repair and guards, or new seamless gutters with guards.
Proposals with e-signatureFriendly texts and emails keep the quote alive while they think it over.
Unlimited automated workflowsThey sign on their phone, pay a deposit and you install before winter.
Deposit links · SchedulingA review request went out after each job, and the customer is already set to get next season’s reminder.
Automated review requests · Recurring remindersMost gutter cleaning customers need you again next season. Put in your own numbers to see what reminding them automatically is worth.
The math: past customers × (rebook rate with reminders − rebook rate today) × your average cleaning price, for one season. If you clean twice a year, it happens twice.
Gutter work happens two stories up, often while nobody is home. Trust comes from showing, not telling.
Did they actually clean them? Do I really need new gutters, or are they just upselling? Will they show up when they said?
Photos, a written quote with options and on-time reminders answer every one of those questions.
On Obravetta Growth and Obravetta Pro, a professional gutter website is built for you as part of the plan, not quoted separately by an agency for a few thousand dollars.
Many gutter customers find you during a storm or right after the leaves fall. The site should show your services, real photos, your service area and a booking button that works with one thumb.
On Obravetta Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn’t a measuring tool with marketing bolted on. It’s the whole customer side of the business, and for a gutter company it breaks into six jobs.
Published figures, sourced below.
Not every water claim starts with a gutter, but these numbers are a good reason for homeowners to keep water moving away from the house, and an honest way to explain why a seasonal cleaning is worth it.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited reminder and follow-up workflows, quotes, invoicing and review automation.
Up to 3 team members
Adds AI voice answering, a professional website built for you, and 5,000 contacts. Most small gutter companies land here.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and seasonal campaigns. Where multi-crew gutter companies end up.
Honest note on seats: Starter is one user and Growth covers up to three. A gutter company with an office person and several crews will want Pro at $297, where seats are unlimited.
It depends on your mix. If most of your revenue is large commercial installs that need detailed material takeoffs, you may need a dedicated estimating tool alongside us. If your business is cleanings that should repeat every season, plus installs and guards for homeowners, Obravetta handles the reminders, booking, quotes, payment, reviews and the website in one place.
Remind them before they think of it. Set a reminder to go out a few weeks before your busy season with a link to book. Most customers don't remember who cleaned their gutters last year, so the company that reaches out first usually gets the job.
Because water in the wrong place gets expensive. Insurance Information Institute data shows water damage and freezing made up 22.6% of homeowners insurance losses in 2023, with an average claim of $15,400 over 2019 to 2023. Not all of that comes from gutters, but it gives homeowners a real reason to keep water moving away from the house.
Show, don't tell. Take photos during a cleaning of sagging sections, overflow stains or debris, and send them with a quote that gives a couple of options, like guards only or new seamless gutters with guards. Then let automatic follow-up keep the quote alive.
Yes. Snap photos in the mobile app and text them to the customer with the invoice. It's proof the work was done, especially for customers who aren't home and can't see the roofline.
No, and we'd rather say so. We don't measure rooflines from satellite images, calculate downspouts or order from suppliers. Plenty of gutter companies measure on site or with another tool, and use Obravetta for everything around the customer: reminders, quotes, follow-up, payment, reviews and the website.
Ask every customer automatically when the job is done. Google's own Business Profile documentation says more reviews and positive ratings can help local ranking, and a few reviews that mention gutter guards help you rank and sell the bigger jobs.
Importing last season's customers from a CSV takes an afternoon, and missed-call text back plus seasonal reminders can be live the same day. The part with a real wait is 10DLC registration, the carrier approval required to send business texts in the US, which takes a few business days on any platform. A built-for-you website takes longer because we need your photos, services and service area.
Yes. Obravetta Starter at $27/month is one seat and covers reminders, quotes, invoicing and reviews. AI voice answering and the built-for-you website start on Growth at $97, which covers up to three users. Companies with several crews usually move to Pro at $297 for unlimited seats.
Fourteen days is long enough to import last season’s customers, get texting approved, and have your seasonal reminder ready to send. It doesn’t need a demo call.
14-day free trial · No long-term contract · Cancel anytime
Water damage and freezing share of losses (2023), average claim severity (2019–2023), claims per insured homes and ranking by cause: Insurance Information Institute, Facts + Statistics: Homeowners and Renters Insurance, based on ISO/Verisk data. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified November 2026. Obravetta pricing from our own pricing page.
Nothing on this page is insurance, roofing or construction advice. Insurance figures describe all water damage and freezing claims, not only those caused by gutters. Job stages are illustrative of how residential gutter work typically flows, not guarantees of results. Calculator results are estimates based only on the numbers you enter, not a prediction or guarantee of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures change, so verify current details at the sources above.