People who need a locksmith are often stressed, locked out, and have been warned about scams. They pick the company that answers fast and looks legitimate. Obravetta texts back every missed call in seconds, sends an upfront quote with your real business name before you roll, and finishes with an itemized invoice and a review request. From $27/month.
Consumer agencies warn people about locksmith scams: generic company names, no real address, a low phone quote that goes up on site.
The FTC tells customers to ask for the business’s legal name, confirm its address, get a total estimate, ask for ID and get an itemized invoice.
A legitimate locksmith can turn that checklist into an advantage, by giving customers every one of those things before they even have to ask.
One residential lockout from the first call to the review. Here’s where locksmiths lose the job or the customer’s trust, and what has to run on its own.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| The call | Locked out at 9:40pm | Voicemail, they call the next listing | Instant text back or AI answering, from your number |
| The quote | Customer asks how much | “We’ll see when we get there” | Text with your business name and an upfront quote |
| On the way | Customer waits in the cold | No idea who is coming or when | On-the-way text with your name and ETA |
| On site | Open the door, maybe rekey | Price changes and trust disappears | Any change confirmed by text before work starts |
| Payment | Customer pays | Handwritten receipt, no detail | Itemized invoice with labor, parts and fees |
| After | Relieved customer | No review, no repeat call | Review request and saved contact for next time |
Not a feature list. This is one lockout when the system handles the answering and paperwork for you.
You’re finishing a rekey across town. The caller gets an instant text from your business number asking for their address and situation.
Missed-call text back · AI voice answering (Growth & Pro)You reply from your phone with your business name, the service call and lockout price, and what could change it.
Two-way SMS · Saved templatesThe customer gets a text with your name and ETA. They stop calling other numbers.
On-the-way text templateThey also want the lock rekeyed. You confirm the added price by text before you start.
Two-way SMS · Job notesAn itemized invoice with labor, parts and fees goes to their phone. They tap to pay.
Invoicing · Text-to-pay and tap-to-payAn automatic review request goes out while they still remember who got them inside.
Automated review requestsA locked-out customer calls the next number in seconds. Put in your own numbers to see what answering a few more of them is worth.
The math: missed calls per week × 4.33 weeks × the share you could still book × your average ticket. Lockout callers move fast, so keep the booking rate realistic.
So the best marketing a real locksmith has is looking and acting like one, every time.
Is this a real local business? Will the price jump once they’re here? Who exactly is showing up at my door?
Your name, an upfront quote, an ETA and an itemized invoice answer every one of those questions.
On Obravetta Growth and Obravetta Pro, a professional locksmith website is built for you as part of the plan, not quoted separately by an agency for a few thousand dollars.
Most locksmith visitors are on a phone and in a hurry. The site has to show who you are, where you work, what you charge for common jobs, and a call or text button that works with one thumb.
On Obravetta Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn’t a key-cutting tool with marketing bolted on. It’s the whole customer side of the business, and for a locksmith it breaks into six jobs.
Published figures, sourced below.
Those counts only include employees, so owner-operators aren’t in them. A shrinking workforce means fewer people covering the same lockouts, so answering every call matters even more.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited workflows, quotes, invoicing and review automation.
Up to 3 team members
Adds AI voice answering for nights and weekends, a professional website built for you, and 5,000 contacts. Most mobile locksmiths land here.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and campaigns. Where multi-van shops with a dispatcher end up.
Honest note on seats: Starter is one user and Growth covers up to three. A shop with a dispatcher and several technicians will want Pro at $297, where seats are unlimited.
It depends on your work. If you program car keys, manage master-key systems or run access control for commercial buildings, you'll still need the specialist tools for that. Obravetta handles everything around the customer: answering lockout calls when you can't, sending a quote before you roll, on-the-way texts, itemized invoices, reviews and the website.
Answer every one, even when you can't pick up. A locked-out person calls the next result in seconds. Missed-call text back replies from your business number right away, and on Growth and Pro, AI voice answering can pick up, get the address and situation, and book the job while you're driving or under a door handle.
Do the things consumer agencies tell customers to check for. The FTC's consumer guidance tells people to ask for the business's full legal name, confirm its address, get a total estimate up front, ask for ID and a business card, and get a written, itemized invoice. Obravetta lets you send your business name and an upfront quote by text before you leave, and an itemized invoice when the job is done.
It builds trust when you can. The FTC's guidance tells customers to get an estimate of the total cost, including service call, labor, parts and fees like mileage or night calls, and to be wary if the price changes on site. A quick text with your quote and what could change it protects you and the customer.
Stay in front of the people who manage buildings. Property managers and small business owners need rekeys when tenants or employees leave. A simple automated check-in every few months, plus a fast reply when they text, keeps you the first call.
Some states require locksmiths to be licensed or registered and others don't. The FTC's consumer guidance tells customers to ask whether their state requires it and to see the license. Check your state's current rules. If you are licensed, put the license number on your website and invoices.
Ask every customer automatically right after the job, while the relief is fresh. Google's own Business Profile documentation says more reviews and positive ratings can help local ranking, and in a trade where customers worry about scams, a long list of real reviews matters more than ever.
Importing your customer list from a CSV takes an afternoon, and missed-call text back can be live the same day. The part with a real wait is 10DLC registration, the carrier approval required to send business texts in the US, which takes a few business days on any platform. A built-for-you website takes longer because we need your photos, services and service area.
That's who Obravetta Starter at $27/month is for: one seat, missed-call text back, quotes, invoicing and reviews. AI voice answering for after-hours calls and the built-for-you website start on Growth at $97. Shops with several vans and a dispatcher usually move to Pro at $297 for unlimited seats.
Fourteen days is long enough to import your customers, get texting approved, and have missed-call text back and quote templates running. It doesn’t need a demo call.
14-day free trial · No long-term contract · Cancel anytime
Employment, median pay, projected change and annual openings for Locksmiths and Safe Repairers (SOC 49-9094): WageDex summary of US Bureau of Labor Statistics OEWS, May 2025 and BLS Employment Projections 2024–2034. Consumer tips for hiring a locksmith: Federal Trade Commission, Finding a Locksmith. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified November 2026. Obravetta pricing from our own pricing page.
Nothing on this page is legal advice. Locksmith licensing, pricing-disclosure and consumer protection rules vary by state and city, so check your local requirements. Job stages are illustrative of how residential locksmith work typically flows, not guarantees of results. Obravetta does not program car keys, manage master-key systems or run access control. Calculator results are estimates based only on the numbers you enter, not a prediction or guarantee of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures change, so verify current details at the sources above.