Generator leads arrive in waves. After a long outage, everyone calls at once, then the power comes back and many homeowners stop thinking about it. Obravetta answers every lead during the surge, sends proposals with clear options, follows up for months, keeps customers updated through permits and install, and turns every install into a yearly maintenance plan. From $27/month.
Right after a storm, homeowners are motivated. A week after the power returns, that urgency fades.
Installers who can’t answer during the surge lose the leads, and those who stop following up lose the rest.
And once a generator is installed, it needs regular service, which is steady revenue if you ask for it.
One standby generator customer from the outage to the first maintenance visit. Here’s where installers lose the job, and what has to run on its own.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| The outage | Homeowner calls during a storm | Phone overwhelmed, leads lost | Missed-call text back and AI answering |
| Assessment | Site visit and sizing | Quote takes a week | Proposal with generator and switch options |
| Power returns | Urgency fades | Quote forgotten | Months of follow-up, again before storm season |
| Install | Permits, fuel, inspection | “Is this still happening?” | Update texts at each step |
| After install | Generator needs service | Nobody offers a plan | Maintenance plan offer with recurring billing |
| Next outage | Lights stay on | No review | Review request after the first outage |
Not a feature list. This is one customer from the storm to the first service visit.
A homeowner calls on day two of an outage. They get an instant text with a link to book an assessment.
Missed-call text back · AI voice answering (Growth & Pro)You assess the site and send options for whole-home and essential-circuit setups.
Proposals with e-signatureThe power is back, but follow-ups keep checking in, with one more before storm season.
Long-cycle workflowsTexts go out as permits clear, the install is scheduled and inspection passes.
Pipeline stages · Text templatesA yearly maintenance plan offer goes out with automatic billing.
Recurring billing · WorkflowsThe maintenance visit is booked and reminded automatically.
Recurring reminders · SchedulingEvery generator you install needs regular service. Put in your own numbers to see what signing more owners up for a yearly plan is worth.
The math: generators installed × (plan share with automatic offers − plan share today) × your yearly plan price. Repairs found during service visits come on top.
A standby generator is a big purchase for a problem they hope not to have. They choose the company that seems ready.
What size do I need? How long will install take? Will it actually start when the power goes out? Who services it?
Clear options, steady updates and a maintenance plan answer most of that.
On Obravetta Growth and Obravetta Pro, a professional generator website is built for you as part of the plan, not quoted separately by an agency for a few thousand dollars.
Generator visitors often find you during or right after an outage. Your site should explain your process, show installs, list the brands you work with and make booking an assessment easy.
On Obravetta Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn’t a sizing tool. It’s the whole customer side of the business, and for a generator installer it breaks into six jobs.
Published figures, sourced below.
Outage hours vary a lot by state and year. Use these national numbers honestly, and point to your area’s outage history when you can.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited workflows, proposals, maintenance plans, invoicing and review automation.
Up to 3 team members
Starter plus AI voice answering for outage surges, a done-for-you website and room for 5,000 contacts. The usual fit for a small generator installer.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and storm-season campaigns. Where companies with sales, install and service crews end up.
Honest note on seats: Starter is one user and Growth covers up to three. A generator company with salespeople, installers, service techs and an office will want Pro at $297, where seats are unlimited.
It depends on your work. Load calculations, sizing tools and manufacturer dealer portals have their own place, and Obravetta doesn't replace them. Obravetta handles the customer side: answering every lead during outage surges, booking assessments, proposals with options, follow-up, install updates, maintenance plans, reviews and the website.
Answer every lead even when you can't pick up. After a storm, many homeowners call at once. Missed-call text back replies right away with a link to book an assessment, and AI voice answering on Growth and Pro can collect details while your team is in the field.
Longer in recent years. The US Energy Information Administration reported that electricity customers averaged about 11 hours of interruptions in 2024, nearly twice the annual average of the prior decade, mostly because of hurricanes and other major events. Outages from major events averaged nearly nine hours in 2024, compared with about four hours per year from 2014 through 2023.
Follow up for months, not days. Many homeowners get a quote right after an outage, then delay when the power comes back. Set follow-ups to check in over the next several months and again before storm season, when the need feels urgent again.
Text at each step. Standby generator jobs can involve permits, gas or fuel work, utility coordination and inspection. A message as each step clears keeps the customer from wondering whether the project stalled.
No, and we'd rather say so. We don't do load calculations, size generators or submit permit applications. Many installers use manufacturer tools and their own process for that and run the customer side in Obravetta.
Ask after the install, and again after the first outage the generator handles. Google's own Business Profile documentation says more reviews and positive ratings can help local ranking, and a review that says the lights stayed on during the last storm sells the next job.
Importing your customer list from a CSV takes an afternoon, and missed-call text back can be live the same day. The part with a real wait is 10DLC registration, the carrier approval required to send business texts in the US, which takes a few business days on any platform. Set it up before storm season.
Yes. Obravetta Starter at $27/month is one seat and covers proposals, follow-up, maintenance plans and reviews. AI voice answering for outage surges and the built-for-you website start on Growth at $97, which covers up to three users. Companies with sales, install and service crews usually need Pro at $297 for unlimited seats.
Two free weeks covers loading your customers, getting business texting approved, and turning on missed-call text back and maintenance plan offers. No sales call needed.
14-day free trial · No long-term contract · Cancel anytime
Power interruption hours and frequency in 2024: US Energy Information Administration, Today in Energy (December 2025), using the Electric Power Annual 2024. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified November 2026. Obravetta pricing from our own pricing page.
Nothing on this page is electrical, legal or engineering advice. Generator permits, fuel connections, code and licensing rules vary by state, city and utility, so check your local requirements. Job stages are illustrative of how residential generator work typically flows, not guarantees of results. Calculator results are estimates based only on the numbers you enter, not a prediction or guarantee of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures change, so verify current details at the sources above.