Concrete work has two hard parts outside the pour itself. Homeowners take their time deciding on a big driveway or patio quote, and the weather moves your schedule around anyway. Obravetta follows up on every estimate until it’s a yes or a no, and lets you move a rained-out day with one text instead of a dozen phone calls. From $27/month.
A new driveway or patio can cost thousands. Homeowners get a few quotes, look at photos online, ask their spouse, and think it over.
During that time, the company that stays in touch with a friendly follow-up usually gets the job. The one that sends a price and waits usually doesn’t.
Then the weather gets a vote. The companies customers love are the ones that tell them about a delay before they have to ask.
One residential concrete job, from the first call to the final review. Here’s where concrete companies lose the work, and what has to run on its own to stop it.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| The call | Homeowner calls about a cracked driveway | Nobody answers, they call the next company | Missed-call text back in seconds, from your number |
| The estimate | You measure and look at the site | Estimate takes a week to arrive | Photo proposal with finish options, sent from your phone |
| The decision | Homeowner compares quotes | Silence for two weeks. This is the big one. | Follow-up texts and emails until they decide |
| Booking | Date, deposit, finish choice | Signature and deposit chased for days | E-signature and a card deposit on the proposal |
| Pour day | Weather looks bad | Calling every customer to reschedule | One reschedule text to everyone booked that day |
| After | Curing, invoice, review | Worried calls, no review | Curing instructions by text and a review request |
Not a feature list. This is what one job looks like when the system handles the follow-up and updates for you.
A homeowner calls about replacing a cracked driveway while you’re finishing another pour. They get a text back right away with a link to book an estimate.
Missed-call text back · Online bookingYou measure, take photos and send a proposal before you leave, with three options: broom finish, stamped and exposed aggregate. Each has its price.
Mobile app · Proposals with e-signatureThe homeowner is comparing quotes. Friendly follow-ups go out on their own: a text a few days later, an email the next week, one more before it goes cold.
Unlimited automated workflowsThey pick stamped concrete, sign on their phone and pay the deposit by card. The job is on your calendar.
Text-to-pay · SchedulingThe forecast changes. You send one text to everyone booked that day with a link to confirm a new date. Two minutes instead of an afternoon of calls.
SMS broadcast · Appointment reschedulingThe customer gets your curing instructions by text, the final invoice with a pay link, and a review request asking for a photo of the finished driveway.
Text templates · Invoicing · Automated review requestsDriveways, patios and slabs are big-ticket jobs that homeowners compare. Put in your own numbers to see what closing a few more estimates is worth.
The math: estimates per month × (close rate with follow-up − close rate today) × your average job. Change any number to see your own result.
Concrete is permanent and expensive to fix if it’s done wrong. Customers pick the company that looks like it will do it right.
Will it crack? Will it drain the right way? Will they show up when they said? Will the final bill match the quote?
Photos of finished work, a clear written quote and steady updates answer most of that before you ever set a form.
On Obravetta Growth and Obravetta Pro, a professional concrete website is built for you as part of the plan, not quoted separately by an agency for a few thousand dollars.
A concrete website has one job: get a homeowner to book an estimate. That means a gallery of your finished work, the services you offer, the finishes you can do, your service area, real reviews, and an estimate button that works with one thumb.
On Obravetta Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn’t an estimating app with marketing bolted on. It’s the whole stack, and for a concrete company it breaks into six jobs.
Published figures, sourced below.
With slow growth and lots of turnover, good finishers are hard to keep. Every estimate you close on follow-up instead of extra sales hours is time your crew spends pouring, not chasing.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited follow-up workflows, proposals, invoicing and review automation.
Up to 3 team members
Adds AI voice answering, a professional website built for you, and 5,000 contacts. Most small concrete crews land here.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and job booking campaigns. Where multi-crew companies end up.
Honest note on seats: Starter is one user and Growth covers up to three. A concrete company with an office person plus several crew leads will want Pro at $297, where seats are unlimited.
It depends what's costing you money. If you need yardage and material takeoffs, crew and equipment scheduling, or commercial bid management, a construction estimating tool goes further than we do. If your problem is estimates that never get a second touch, missed calls and rain-day rescheduling, that's what Obravetta is built for, with the website and marketing included.
Follow up and make the decision easy. Send the estimate from your phone with photos of the site and two or three finish options, like broom, stamped and exposed aggregate, at different prices. Then let automatic follow-up texts and emails keep it alive for the next couple of weeks. Most homeowners compare quotes, and the company that stays in touch usually wins.
Send one message instead of making a dozen calls. Filter the customers scheduled for that day and send a text explaining the weather delay with a link to confirm a new date. Concrete is weather-dependent, and customers are far more patient when they hear from you before they have to ask.
Many concrete companies do, because materials and forms cost money up front. Obravetta lets you add a deposit link right on the proposal, so the customer can sign and pay by card at the same time. Check your state's rules on deposits and contracts, since they vary.
Tell them what to expect before they ask. A short text after the pour explaining when they can walk on it and when they can drive on it heads off worried calls, and shows you know your work. You can save that message as a template and send it on every job.
No, and it's worth being straight about. We don't calculate cubic yards, order from ready-mix suppliers or schedule pump trucks. Plenty of concrete companies use a separate estimating tool and Obravetta for everything around the customer: the calls, the estimates, the follow-up, the reviews and the website.
Ask every customer automatically when the job is done, and ask for a photo. Google's own Business Profile documentation says more reviews and positive ratings can help local ranking, and a review with a picture of a finished stamped patio does more selling than any ad.
Importing your customer list from a CSV takes an afternoon, and missed-call text back plus estimate follow-up can be live the same day. The part with a real wait is 10DLC registration, the carrier approval required to send business texts in the US, which takes a few business days on any platform. A built-for-you website takes longer because we need your photos, service area and services.
That's who Obravetta Starter at $27/month is for, and estimate follow-up pays off fastest for a small crew, since nobody has time to call every open quote. Starter is a single seat and doesn't include AI voice answering or the built-for-you website; both start on Growth at $97. Once you run several crews, Pro at $297 has unlimited seats.
Fourteen days is long enough to import your customers, get texting approved, and have estimate follow-up and weather texts running. It doesn’t need a demo call.
14-day free trial · No long-term contract · Cancel anytime
Employment (2024), projected employment (2034), projected growth and annual openings for Cement Masons and Concrete Finishers (SOC 47-2051): O*NET OnLine, National Employment Trends, using US Bureau of Labor Statistics Employment Projections 2024–2034. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified November 2026. Obravetta pricing from our own pricing page.
Nothing on this page is legal, engineering or construction advice. Licensing, permit and deposit rules vary by state and city, so check your local requirements. Job stages are illustrative of how residential concrete work typically flows, not guarantees of results. Calculator results are estimates based only on the numbers you enter, not a prediction or guarantee of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures change, so verify current details at the sources above.