A fence job has a long quiet stretch in the middle. The homeowner signs, then waits while utilities get marked, permits or HOA approvals come through and materials arrive. That silence is when customers get nervous and start calling. Obravetta quotes from the yard, takes the deposit on signing, and keeps the customer updated at every step until the last post is set. From $27/month.
Selling the fence is only half the job. Between the signature and install day there is often utility marking, sometimes a permit or HOA approval, and a material order.
From the homeowner’s side, nothing seems to be happening. They paid a deposit and the yard looks the same. That’s when the “are you still coming?” calls start.
The fence companies with the best reviews aren’t always the fastest. They’re the ones that tell the customer what’s happening before the customer has to ask.
One residential fence job from the first call to the final review. Here’s where it slips, and what has to run on its own to stop it.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| The call | Homeowner needs a fence for a new dog | Nobody answers, they call the next company | Missed-call text back in seconds, from your number |
| The quote | You walk the property line | Quote shows up a week later | Photo proposal with material options, sent from the yard |
| The decision | Homeowner compares quotes | They go quiet and pick whoever followed up | Follow-up texts and emails until they decide |
| Signing | Contract and deposit | Deposit chased for days | E-signature and a card deposit on the proposal |
| The wait | 811 marking, permits, materials | Silence. “Are you still coming?” | Status texts at every step |
| After | Install, invoice, review | Invoice late, no review | Final invoice with a pay link and a review request |
Not a feature list. This is one fence job when the system handles the updates and follow-up for you.
A homeowner calls while you’re setting posts across town. They get a text back right away with a link to book an estimate.
Missed-call text back · Online bookingYou walk the line, take photos and send a proposal before you leave: 6-foot wood privacy, vinyl and black aluminum, each with its price.
Mobile app · Proposals with e-signatureFriendly follow-ups go out on their own: a text a few days later, an email the next week, one last check-in.
Unlimited automated workflowsThey choose vinyl, sign on their phone and pay the deposit by card. The job moves to “waiting on install” in your pipeline.
Text-to-pay · Pipeline stagesTexts go out when utility marking is requested, when materials are ordered and the day before install. No “are you still coming?” calls.
Text templates · Appointment remindersThe final invoice goes out with a pay link, followed by a review request asking for a photo of the new fence.
Invoicing · Automated review requestsHomeowners usually get more than one fence quote. Put in your own numbers to see what winning a few more of them is worth.
The math: quotes per month × (win rate with faster quotes and follow-up − win rate today) × your average fence job. Use your own numbers, not ours.
Neighbors see it, HOAs may have rules about it, and it’s expensive to move. Homeowners want a company that sounds like it knows the process.
Is it on the right line? Will they hit a pipe? Will the HOA be okay with it? When will it actually go in?
A clear written proposal and steady updates answer most of that, and they’re the reason people leave five-star reviews.
On Obravetta Growth and Obravetta Pro, a professional fence website is built for you as part of the plan, not quoted separately by an agency for a few thousand dollars.
Most people looking for a fence have a reason: a dog, a pool, kids, privacy or a neighbor. A fence website should show the styles you install, real photos, your service area and an estimate button that works with one thumb.
On Obravetta Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn’t a takeoff tool with marketing bolted on. It’s the whole stack, and for a fence company it breaks into six jobs.
Published figures, sourced below.
Those counts only include employees, so owner-operators aren’t in them. Either way, a fence crew’s time is worth more on the line than on the phone answering “are you still coming?”
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited follow-up workflows, proposals, invoicing and review automation.
Up to 3 team members
Adds AI voice answering, a professional website built for you, and 5,000 contacts. Most small fence companies land here.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and job booking campaigns. Where multi-crew fence companies end up.
Honest note on seats: Starter is one user and Growth covers up to three. A fence company with an office person, a salesperson and several crew leads will want Pro at $297, where seats are unlimited.
It depends where you lose money. If you need linear-foot material takeoffs, post and panel counts or supplier ordering, a fence estimating tool goes further than we do. If you lose jobs to slow quotes, missed calls and customers who go quiet while they wait for an install date, Obravetta is built for that, with the website and marketing included.
Quote fast and make the choice simple. Send the proposal from the yard with photos of the property line and two or three options, like wood privacy, vinyl and aluminum, each with its price. Then let automatic follow-ups keep the quote alive while the homeowner compares. The company that is quick and stays in touch usually wins.
Yes. The national 811 program says anyone who plans to dig, including installing a fence, should contact 811 or their state 811 center a few business days before digging so buried utilities can be marked. Rules and wait times vary by state, so check yours. Obravetta can send the homeowner a text explaining that step so the wait doesn't look like you forgot about them.
Tell them where things stand before they ask. A text when the deposit clears, another when utility marking is requested, one when materials are ordered and one the day before install covers most of the worried calls. Save each one as a template and it takes seconds per job.
Many fence companies do, because materials are ordered before install. Obravetta lets you add a deposit link right on the proposal, so the customer signs and pays by card at the same time. Deposit and contract rules vary by state, so check yours.
No, and it's better to say so up front. We don't calculate posts, rails and panels, draw fence layouts or order from suppliers. Plenty of fence companies use a separate estimating tool and run everything around the customer in Obravetta: the calls, the proposals, the follow-up, the updates, the reviews and the website.
Ask every customer automatically when the fence is finished, and ask for a photo. Google's own Business Profile documentation says more reviews and positive ratings can help local ranking, and a photo of a new privacy fence sells the next neighbor on the street.
Importing your customer list from a CSV takes an afternoon, and missed-call text back plus quote follow-up can be live the same day. The part with a real wait is 10DLC registration, the carrier approval required to send business texts in the US, which takes a few business days on any platform. A built-for-you website takes longer because we need your photos, service area and fence types.
Yes. Obravetta Starter at $27/month is one seat and covers quotes, follow-up, invoicing and reviews. AI voice answering and the built-for-you website start on Growth at $97, which covers up to three users. Once you have several crews and an office, Pro at $297 has unlimited seats.
Fourteen days is long enough to import your customers, get texting approved, and have quote follow-up and status texts running. It doesn’t need a demo call.
14-day free trial · No long-term contract · Cancel anytime
Employment, median pay, projected growth and annual openings for Fence Erectors (SOC 47-4031): WageDex summary of US Bureau of Labor Statistics OEWS, May 2025 and BLS Employment Projections 2024–2034. Contacting 811 before installing a fence: 811 Before You Dig (Common Ground Alliance). Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified November 2026. Obravetta pricing from our own pricing page.
Nothing on this page is legal, survey or construction advice. Property lines, permit, HOA, utility-marking and deposit rules vary by state and city, so check your local requirements. Job stages are illustrative of how residential fence work typically flows, not guarantees of results. Calculator results are estimates based only on the numbers you enter, not a prediction or guarantee of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures change, so verify current details at the sources above.