A pool is one of the biggest things a homeowner will ever buy, and for weeks during the build, their backyard is a muddy hole with equipment in it. They don’t know what phase comes next or why nobody is there today. Obravetta follows up patiently on every proposal, collects milestone payments, and texts the homeowner at every build phase until the first swim. From $27/month.
Pool buyers compare builders, designs and budgets for a long time before they sign.
Once they sign, the build moves through many phases, with inspections and waiting in between. From the house, it often looks like nothing is happening.
The builders with the best reviews explain each phase before the homeowner has to ask.
One pool build from the first consultation to the first swim. Here’s where builders lose the sale or the customer’s patience.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| The inquiry | Homeowner dreaming of a pool | Slow reply, they call another builder | Instant text back and a consultation link |
| The proposal | Design and features | One price, no options | Proposal with design and feature options |
| The decision | Weeks or months of comparing | Builder stops following up | Patient follow-up with photos |
| Permits and dig | Excavation begins | “Why is there a hole and no crew?” | Phase-by-phase update texts |
| Mid-build | Milestones due | Checks chased | Milestone payment links |
| Handoff | First swim | No review, no service plan | Review request and pool service handoff |
Not a feature list. This is one pool customer from the first call to the first swim.
A homeowner calls about a pool for summer. They get a text back with a link to book a consultation.
Missed-call text back · Online bookingYou send a proposal with two designs and feature options like a spa and lighting.
Proposals with e-signatureFollow-ups share photos of finished pools and answer questions while they compare.
Long-cycle workflowsThey sign, and each milestone payment is sent as a link when it’s due.
E-signature · Payment linksA text goes out as each phase finishes and before the next begins, including safety barrier reminders.
Pipeline stages · Text templatesA review request asks for a photo, and the customer is introduced to ongoing pool service.
Automated review requests · WorkflowsPool buyers take months to decide. Put in your own numbers to see what closing a few more consultations is worth.
The math: consultations per month × (close rate with option proposals and follow-up − close rate today) × your average build. Even a small change matters at pool prices, so start with a small one.
Homeowners want a builder who is organized, honest about timelines and serious about safety.
Will it be done by summer? What happens next? What do we owe and when? Is it safe for our kids?
Clear proposals, milestone payments, phase updates and a safety barrier plan answer most of that.
On Obravetta Growth and Obravetta Pro, a professional pool website is built for you as part of the plan, not quoted separately by an agency for a few thousand dollars.
Pool shoppers browse photos for months. Your site should show finished backyards, explain your build process step by step, cover safety barriers and make booking a consultation easy.
On Obravetta Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn’t a pool design or construction scheduling tool. It’s the whole customer side of the business, and for a pool builder it breaks into six jobs.
Published figures, sourced below.
Builders who plan barriers into every pool protect families and build trust. Always follow your local barrier code, which may be stricter.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited follow-up workflows, proposals, payments and review automation.
Up to 3 team members
Starter plus AI voice answering, a done-for-you website and room for 5,000 contacts. The usual fit for a small pool builder.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and referral campaigns. Where builders with designers and project managers end up.
Honest note on seats: Starter is one user and Growth covers up to three. A pool builder with designers, project managers and an office will want Pro at $297, where seats are unlimited.
It depends on your work. 3D pool design, engineering and construction scheduling with subs need specialist tools, and Obravetta doesn't replace them. Obravetta handles the customer side: answering calls, booking consultations, proposals with options, months of follow-up, milestone payments, build updates, reviews and the website.
Be patient and clear. A pool is a major purchase, and homeowners compare builders, designs and financing for weeks or months. Send a proposal with a couple of design and feature options, then let follow-ups share photos of finished pools and answer questions until they're ready.
Update them at every phase. Pool builds move through permits, excavation, steel, plumbing, shell, decking, equipment and finish, with inspections and waiting in between. A text as each phase finishes and a heads-up before the next one turns a stressful backyard into an exciting countdown.
Yes, and it builds trust. CDC guidance says drowning is a leading cause of injury death for children ages 1 to 4, and that four-sided fencing that completely separates the pool from the house and yard is one of the most effective ways to prevent it. The CPSC publishes safety barrier guidelines for residential pools. Check your local barrier code and include it in your plan.
Send a payment link at each milestone in your contract. Customers know what's due and when, and you don't have to chase checks mid-build. Contract and payment rules vary by state, so have your contract reviewed.
No, and we'd rather say so. We don't create 3D pool designs, engineering plans or crew and trade-partner schedules. Many builders use specialist tools for that and run the customer side in Obravetta.
Ask after the first swim, and ask for a photo. Google's own Business Profile documentation says more reviews and positive ratings can help local ranking, and photos of a finished backyard are the most persuasive thing a pool builder can show.
Importing your customers and open proposals from a CSV takes an afternoon, and missed-call text back plus follow-up can be live the same day. The part with a real wait is 10DLC registration, the carrier approval required to send business texts in the US, which takes a few business days on any platform. A built-for-you website takes longer because we need your photos, designs and service area.
Yes. Obravetta Starter at $27/month is one seat and covers proposals, follow-up, payments and reviews. AI voice answering and the built-for-you website start on Growth at $97, which covers up to three users. Builders with designers, project managers and an office usually need Pro at $297 for unlimited seats.
Two free weeks covers loading your customers and open proposals, getting business texting approved, and turning on follow-up and phase updates. No sales call needed.
14-day free trial · No long-term contract · Cancel anytime
Drowning risk for young children and four-sided fencing: CDC, Stay Safe In and Around Swimming Pools. Barrier guidelines: US CPSC, Safety Barrier Guidelines for Residential Pools. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified November 2026. Obravetta pricing from our own pricing page.
Nothing on this page is legal, engineering, safety or construction advice. Pool permits, barrier codes, contract and licensing rules vary by state and city, so check your local requirements. Job stages are illustrative of how residential pool construction typically flows, not guarantees of results. Calculator results are estimates based only on the numbers you enter, not a prediction or guarantee of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures change, so verify current details at the sources above.