When cabinets or countertops are being replaced, the kitchen is often unusable, and every day feels long. Customers want to know when the template is, when fabrication is done and when install day is. Obravetta books showroom and measure visits, sends quotes with clear options, collects the deposit, and texts the customer at every step until the kitchen is back. From $27/month.
Cabinet and countertop jobs happen in stages: selection, measure or template, ordering or fabrication, then install.
From the customer’s side, much of that happens out of sight, while they’re eating takeout and washing dishes in the bathroom.
Clear updates at every stage turn a stressful project into a five-star review.
One countertop job from the first call to the review. Here’s where cabinet and countertop companies lose the job or the customer’s patience.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| The call | Homeowner wants new counters | Voicemail, they call the next shop | Missed-call text back and a showroom link |
| Selection | Materials and colors | One price, no options | Quote with material options |
| Signing | Deposit | Deposit chased | E-signature and deposit link |
| Template | Measure the cabinets | Customer not sure when you’re coming | Template reminder |
| Fabrication | Slab being cut | “When is install?” | Fabrication and install-date texts |
| After | Kitchen back in use | No review | Final invoice, pay link and review request |
Not a feature list. This is one countertop job when the updates run for you.
A homeowner calls about replacing laminate counters. They get a text back with a link to book a showroom visit.
Missed-call text back · Online bookingYou send a quote with quartz and granite options and edge choices.
Proposals with e-signatureThey pick quartz, sign and pay a deposit on their phone.
Deposit linksA reminder the day before tells them what to clear and when you’ll arrive.
Appointment remindersTexts tell them when fabrication is done and confirm install day.
Text templates · SchedulingThe final invoice and pay link go out, followed by a review request asking for a photo.
Invoicing · Automated review requestsKitchen buyers compare materials, prices and showrooms. Put in your own numbers to see what closing a few more quotes is worth.
The math: quotes per month × (close rate with option quotes and follow-up − close rate today) × your average job. A vanity top and a full kitchen differ a lot, so use your own average.
Homeowners want it to look great and come back fast. They choose the company that seems organized.
Which material is right? How long will my kitchen be out? When is install? Will it look like the sample?
Clear options, a written timeline and updates at every step answer most of that.
On Obravetta Growth and Obravetta Pro, a professional cabinet and countertop website is built for you as part of the plan, not quoted separately by an agency for a few thousand dollars.
Kitchen shoppers browse for weeks. Your site should show finished kitchens, the materials and styles you offer, your showroom or service area and an easy way to book a visit.
On Obravetta Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn’t a kitchen design or fabrication tool. It’s the whole customer side of the business, and for a cabinet and countertop company it breaks into six jobs.
Published figures, sourced below.
Kitchens and baths are where cabinets, vanities and countertops go, and there are more remodelers than ever who could send you work.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited follow-up workflows, quotes, invoicing and review automation.
Up to 3 team members
Starter plus an AI receptionist, a kitchen-gallery website we build for you, and room for 5,000 contacts. The usual fit for a shop with one fabrication line.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and referral campaigns. Where shops with a showroom, templaters and install crews end up.
Honest note on seats: Starter is one user and Growth covers up to three. A shop with a showroom, templaters, an office and installers will want Pro at $297, where seats are unlimited.
It depends on your work. Kitchen design, cabinet ordering, digital templating and slab layout need specialist tools, and Obravetta doesn't replace them. Obravetta handles the customer side: booking showroom and measure visits, sending quotes with options, follow-up, deposits, status updates through install, invoicing, reviews and the website.
Give clear choices and follow up. Homeowners are picking materials, colors and edge or door styles. Put two or three options with prices on one quote, include photos of similar kitchens, then let automatic follow-ups answer questions while they decide.
Tell them where things stand. Countertop jobs often move from measure or template to fabrication to install over days or weeks, and the kitchen may be partly unusable. A text at each step and a reminder the day before install cuts down on worried calls.
Be easy to work with. Kitchens are among the most common remodeling projects, so remodelers can send steady work. Keep them in their own pipeline, check in regularly, and keep their customers updated so they don't have to.
Most cabinet and countertop companies do, since materials are ordered or cut for each job. Obravetta lets you add a deposit link right on the quote so the customer signs and pays at once. Deposit and contract rules vary by state, so check yours.
No, and we'd rather say so. We don't create kitchen designs, cabinet orders, digital templates or slab layouts. Many companies use specialist design and fabrication tools and run the customer side in Obravetta.
Ask once the kitchen is back in use, and ask for a photo. Google's own Business Profile documentation says more reviews and positive ratings can help local ranking, and photos of finished kitchens sell the next one.
Importing your customer list from a CSV takes an afternoon, and missed-call text back plus quote follow-up can be live the same day. The part with a real wait is 10DLC registration, the carrier approval required to send business texts in the US, which takes a few business days on any platform. A built-for-you website takes longer because we need your photos, products and service area.
Yes. Obravetta Starter at $27/month is one seat and covers quotes, follow-up, invoicing and reviews. AI voice answering and the built-for-you website start on Growth at $97, which covers up to three users. Shops with a showroom, templaters and install crews usually need Pro at $297 for unlimited seats.
Use two free weeks to load your customer list, get business texting approved, and switch on quote follow-up plus template-to-install texts. No sales call needed.
14-day free trial · No long-term contract · Cancel anytime
Most common remodeling projects in 2025: National Association of Home Builders, Eye on Housing and NAHB, Top 5 Remodeling Projects in 2025. Number of remodeling firms: Floor Daily, reporting NAHB data. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified November 2026. Obravetta pricing from our own pricing page.
Nothing on this page is legal or construction advice. Deposit, contract and licensing rules vary by state and city, so check your local requirements. Job stages are illustrative of how residential cabinet and countertop work typically flows, not guarantees of results. Calculator results are estimates based only on the numbers you enter, not a prediction or guarantee of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures change, so verify current details at the sources above.