Every driveway you pave or seal will need you again: sealcoating, crack filling, patching. Most homeowners forget when it was last done and who did it. Obravetta remembers every driveway, reminds the customer when it’s due, fills your schedule by neighborhood, and moves rained-out days with one text. From $27/month.
A paving company that has been in business a few years has hundreds of driveways it already knows.
Each one will need sealing and repairs again, but nobody reminds the homeowner, so they hire whoever knocks on the door first.
The paving companies with the steadiest schedules keep records and reach out before the season starts.
One driveway customer over several years. Here’s where paving companies lose the repeat work, and what has to run on its own.
| Stage | What's happening | Where it dies | What has to run automatically |
|---|---|---|---|
| First call | Cracked, faded driveway | Voicemail, they call someone else | Missed-call text back and an estimate link |
| The estimate | You measure and photograph | Estimate on a door hanger | Photo estimate with options |
| The job | Weather turns | Calls to every customer | One reschedule text |
| Payment | Job done | Invoice mailed later | Pay link sent before you leave |
| Years later | Driveway due for sealing | Nobody reaches out | Reminder with a booking link |
| After | Fresh driveway | No review | Review request with a photo |
Not a feature list. This is one customer over the years when the reminders run for you.
A homeowner fills out your website form. They get a text right away with a link to book.
Web forms · Online bookingYou measure, photograph the cracks and send options for crack fill and sealcoat or a new overlay.
Mobile app · Proposals with e-signatureThe forecast changes. One text moves every customer on that day’s schedule.
SMS broadcast · Appointment reschedulingThe invoice and pay link go out before you leave, followed by a review request.
Invoicing · Text-to-pay · Automated review requestsA reminder goes out before your season, when the driveway is due for sealing.
Automated multi-year remindersWhen you’re booked nearby, a campaign goes to past customers on surrounding streets.
Neighborhood campaignsEvery driveway you pave or seal will need it again. Put in your own numbers to see what reminding those customers on schedule is worth each year.
The math: past customers ÷ years between sealcoats gives the driveways due each year, × (rebook rate with reminders − rebook rate today) × your average sealcoat price.
Many homeowners have been approached by crews offering leftover asphalt. A real local company with records and reviews stands out.
Is this a real local company? Will the price change? Will it hold up through winter? Will they come back if there’s a problem?
A written estimate, your business name on every message and real local reviews answer most of that.
On Obravetta Growth and Obravetta Pro, a professional paving website is built for you as part of the plan, not quoted separately by an agency for a few thousand dollars.
Paving visitors want to see your work and know you’re local. Your site should show driveways you’ve done, the services you offer, your service area and a quote request that works on a phone.
On Obravetta Starter at $27 you get the builder and build it yourself. On Growth and Pro we build it for you.
Obravetta isn’t a tonnage or takeoff tool. It’s the whole customer side of the business, and for a paving company it breaks into six jobs.
Published figures, sourced below.
Experienced paving crews are hard to replace. Filling the schedule with past customers instead of chasing new leads keeps your crew busy and your costs down.
Every plan includes a 14-day free trial, month-to-month with no contract. Annual billing charges for ten months instead of twelve.
1 team member
Owner-operator. Website builder, missed-call text back, unlimited reminder and follow-up workflows, estimates, invoicing and review automation.
Up to 3 team members
Adds AI voice answering for the busy season, a professional website built for you, and 5,000 contacts. Most small paving companies land here.
Unlimited team members
Unlimited contacts, done-for-you setup, custom automations and seasonal campaigns. Where multi-crew paving companies end up.
Honest note on seats: Starter is one user and Growth covers up to three. A paving company with an office, estimators and crew leads will want Pro at $297, where seats are unlimited.
It depends on your work. If you bid large commercial lots or public road jobs, you'll want estimating and takeoff tools built for that. If your work is residential driveways, sealcoating, crack filling and small commercial lots, Obravetta handles the calls, estimates, follow-up, reminders, scheduling, invoicing, reviews and the website.
Remind them on the schedule you recommend. Save the service date for every driveway and set a reminder to go out before your season, with a link to book. Most homeowners don't remember when their driveway was last sealed, or who did it.
Market where you're already working. When you're booked on a street, send a campaign to past customers nearby and offer a time when the crew is already in the area. Less driving and less setup means better margins.
Send one text to everyone affected. Paving and sealcoating depend on dry weather, so when the forecast turns, filter the customers booked that day and send a reschedule link. Customers stay calm when they hear from you first.
Send the estimate the same day with photos, measurements and a couple of options, like repair and seal or full replacement. Then let automatic follow-ups keep it alive while they compare quotes.
No, and we'd rather say so. We don't calculate asphalt tonnage, sealer gallons or base material, or manage plant orders. Many paving companies use separate tools for that and run the customer side in Obravetta.
Ask after the job, with a photo of the fresh driveway. Google's own Business Profile documentation says more reviews and positive ratings can help local ranking, and a neighbor's review with a photo sells the next driveway on the street.
Importing your customer list from a CSV takes an afternoon, including last service dates if you have them, and missed-call text back can be live the same day. The part with a real wait is 10DLC registration, the carrier approval required to send business texts in the US, which takes a few business days on any platform. Set it up before your season starts.
Yes. Obravetta Starter at $27/month is one seat and covers estimates, reminders, invoicing and reviews. AI voice answering and the built-for-you website start on Growth at $97, which covers up to three users. Companies with several crews and an office usually need Pro at $297 for unlimited seats.
Fourteen days is long enough to import your past customers with service dates, get texting approved, and have your first reminders ready. It doesn’t need a demo call.
14-day free trial · No long-term contract · Cancel anytime
Employment (2024), projected employment (2034) and annual openings for Paving, Surfacing, and Tamping Equipment Operators (SOC 47-2071): TradeColleges summary of BLS Employment Projections. Median pay: WageDex summary of US BLS OEWS, May 2025. Local ranking factors and the statement that more reviews and positive ratings can help local ranking: Google Business Profile Help. All verified November 2026. Obravetta pricing from our own pricing page.
Nothing on this page is legal or construction advice. Sealcoating intervals depend on climate, traffic and products, and permit, sealer and licensing rules vary by state and city, so check your local requirements. Job stages are illustrative of how residential paving work typically flows, not guarantees of results. Calculator results are estimates based only on the numbers you enter, not a prediction or guarantee of results. Google does not disclose how heavily any individual ranking factor is weighted, and no platform can promise a ranking outcome. Google are trademarks of their respective owners; Obravetta is not affiliated with, endorsed by or sponsored by any of them. Figures change, so verify current details at the sources above.