Thryv is the closest thing to Obravetta in this market — marketing, reputation and a website in one subscription. The difference is who it's for. Thryv serves every small business from salons to law firms. Obravetta is built for home service work, and it's $27/mo for one user against Thryv's $99.
Obravetta is an all-in-one platform for home service businesses, combining job management with customer acquisition. Plans are $27/mo for 1 user, $97/mo for up to 3, and $297/mo for unlimited users, including a website builder, CRM, quoting, invoicing, payments, scheduling, online booking, missed-call text back, automated follow-up, email and text marketing, and review automation.
Thryv is $99/mo for one user on Starter and $399/mo for five users on Signature, with a Custom tier quoted individually. Its plans center on marketing and reputation — an AI website builder, syndication to 60+ listing directories, AI review management, trackable phone numbers, and social media management on Signature. Its Boosts advertising add-ons are not priced publicly and attach only to Signature and Custom.
Thryv is the better pick if listings syndication and done-for-you social media are what you're buying. Obravetta is the better pick if you need the trade workflow and the marketing in one place — quotes, dispatch and invoices alongside the follow-up.
Published list prices as of October 2026.
| Seats | Obravetta | Thryv |
|---|---|---|
| 1 user | $27/mo | Starter $99/mo |
| 3 users | $97/mo | Signature $399/mo is the next tier up from Starter's single seat |
| 5 users | $297/mo | Signature $399/mo |
| 15 users | $297/mo | Custom — quoted individually |
| Annual discount | Pay for 10 months, get 12 (~17%) | 15% off |
| Onboarding fee | None | $250 onboarding fee referenced on the pricing page, shown as waived |
| Advertising add-ons | Done-for-you job booking campaigns included on Pro | Boosts — price not published, Signature and Custom only |
| Add-on marketplace | 65+ integrations, all plans | Growth Package only |
| Free trial | 14 days | Offered on Starter and Signature |
Thryv figures are from Thryv's published pricing page. That page shows an annual option at 15% savings but doesn't state whether the listed prices are the monthly or annual rate, so confirm which you're being quoted. Both companies change pricing — verify current rates on each company's own site before you buy.
This is a product philosophy difference, and it's worth understanding before you pick either one.
Thryv is horizontal software. The same product serves salons, dental practices, law firms, pet groomers and contractors, which is why its plans are built around things every small business needs: listings, reviews, a website, social posting, appointment booking.
That breadth is a genuine strength if you're not a contractor. It also means nothing in the product assumes a crew, a job site, a change order or a dispatch board, because most of its customers don't have any of those.
Obravetta is built around the shape of a trade job: a lead comes in, you quote it, you schedule a crew, you do the work, you invoice it, you ask for the review. The marketing layer and the job layer are the same system.
Including the rows where Thryv wins.
| Capability | Obravetta | Thryv |
|---|---|---|
| Website builder | Yes — built for you on Growth & Pro | AI website builder, all plans |
| Review management | Yes + automated requests | AI review management, all plans |
| Trackable phone numbers | Yes | Yes, all plans |
| Email & text marketing campaigns | Yes, all plans | Yes |
| Quotes & estimates | Yes, all plans | Not in the published plan features |
| Invoicing & online payments | Yes, all plans | Not in the published plan features |
| Crew scheduling & dispatch | Yes, all plans | Not in the published plan features |
| Job management workflow | Yes | No |
| Missed-call text back | Yes, included | Not listed |
| Sales pipeline / CRM stages | Yes, all plans | AI lead insights on Signature |
| Unified inbox across channels | Yes, all plans | Partial |
| AI voice answering | Yes, Growth & Pro | Not listed |
| Listings syndication | Google Business Profile integration | Stronger — 60+ directories, all plans |
| Managed social media | No | Yes, Signature and up |
| Managed SEO website service | Built for you on Growth & Pro | Custom SEO/AEO site on Signature |
| Competitive insights & heatmap | No | Yes, Signature and up |
| Managed ad services | Job booking campaigns on Pro | Boosts — Ads, Search, Social, Brand |
| Entry price, 1 user | $27/mo | $99/mo |
| Unlimited-seat option | $297/mo | Custom quote |
"Not in the published plan features" means exactly that — it isn't listed in the plan descriptions on Thryv's pricing page. Thryv's broader product line may cover more than those tiers describe, so ask them directly if quoting and invoicing matter to you.
Thryv is the stronger fit if:
If you're running a trade business and you need the job side and the marketing side in one system — at a quarter of the entry price — that's where we fit.
Every plan includes a 14-day free trial. Month-to-month, cancel anytime. No onboarding fee. Annual billing charges for ten months instead of twelve.
1 team member
Up to 3 team members
Unlimited team members
Thryv's published pricing page lists Starter at $99/mo for one user and Signature at $399/mo for five users, plus a Custom tier quoted individually. It shows an annual option at 15% savings and references a $250 onboarding fee displayed as waived. The Boosts advertising add-ons are available on Signature and Custom but aren't priced publicly. Obravetta is $27/mo for one user, $97/mo for up to three, and $297/mo for unlimited.
It can work, but it isn't built for trade work specifically. Thryv is horizontal software serving every kind of small business, so its published plans center on marketing fundamentals — listings, reviews, a website, social posting — rather than quoting, crew dispatch, job workflow and invoicing. If marketing is the only gap you're filling, that's fine. If you also need the job side, you'll likely end up paying for a second platform.
Thryv is marketing software for all small businesses. Obravetta is marketing plus job management for home service businesses. Obravetta includes quoting, invoicing, payments, scheduling, dispatch and online booking alongside the website, follow-up, campaigns and review automation — all in the same system. Thryv is stronger on directory syndication, managed social media and managed advertising services.
At every published tier, yes. One user is $27/mo against $99/mo. Five users is $297/mo against $399/mo, and ours is unlimited at that price while Thryv moves to a custom quote. Obravetta also has no onboarding fee. Thryv's managed ad services are a real cost we don't match — but they're a service, not software, and their price isn't published.
Thryv's pricing page doesn't state a contract length or term requirement, and points to its terms page for plan details. That's worth asking about directly, along with what the $250 onboarding fee waiver is conditional on. Obravetta is month-to-month with no long-term contract and no onboarding fee.
Over 130, including plumbing, electrical, HVAC, roofing, drywall, landscaping, remodeling, general contracting, cleaning, pest control, pressure washing, painting and tree service.
Yes — the 14-day free trial starts from a checkout page, so a card is collected up front and you aren't billed until day 15. You can cancel inside the trial at any point and you won't be charged.
Fourteen days to see whether running both halves of the business in one system is worth the switch.
14-day free trial · No long-term contract · Cancel anytime
Thryv plan names, prices, seat counts, included features, the 15% annual savings, the $250 onboarding fee reference and the Boosts add-on availability were taken from Thryv's published pricing page, verified October 2026. Obravetta pricing from our own pricing page.
Feature rows marked "not in the published plan features" reflect what is and isn't listed in those plan descriptions, not a claim about Thryv's entire product line. Both companies change pricing and repackage tiers — confirm current details on each company's own website before purchasing. Thryv is a trademark of its respective owner; Obravetta is not affiliated with, endorsed by or sponsored by Thryv. Provided for informational purposes.