Home Service CRM · Websites · AI · Plans from $27/mo
Home Service Software Built to Win More Jobs.
The all-in-one CRM, website and marketing system for home service businesses
You handle the work. Obravetta keeps the phone ringing and the follow-up moving. Every missed call gets a text back in seconds. AI answers your phone, chats and texts 24/7. Your website ranks, your reviews grow on autopilot, and quotes, invoices and payments all live in one place, built only for home service businesses.
14-day free trial · Cancel anytime · Features vary by plan. Usage charges (texts, calls) may apply.
- Unlimited users on Pro
- No long-term contracts
- No setup fees
- Built for home service only
- Missed call(360) 555-0142 · 2:14 PM
- Text back sent in 4 sec"Sorry I missed you! I'm on a job…"
- Job bookedPanel upgrade · Thu 9:00 AM
- Invoice paid · $1,850Tap to Pay on site
- New 5-star reviewRequested automatically
What missed calls cost home service businesses
Sources: Invoca Home Services Lead Conversion Benchmarks (2026), Invoca Buyer Experience Report (2026), Invoca missed-call research (2024); Harvard Business Review, "The Short Life of Online Sales Leads."
The Real Problem
You Don't Lose Jobs On The Job Site. You Lose Them On The Phone.
Most home service pros are great at the work. Where money leaks out is everything around it: the call you couldn't answer from a crawlspace, the estimate nobody followed up on, the happy customer who never left a review, the past client who hired someone else because you never reached back out.
Obravetta plugs every one of those leaks automatically, so the leads you already pay for actually turn into booked, paid jobs.
Missed calls go to the next guy
Homeowners with a problem call the next company on Google if you don't pick up.
Estimates go cold
Quotes sit unanswered because nobody has time to chase them.
Reviews never get asked for
Fewer reviews means lower rankings in the Google Map Pack.
Too many apps
Website here, texting there, invoices somewhere else, and nothing talks to each other.
Same Week. Two Outcomes.
Drag The Slider. See What You're Missing.
A normal week for a busy home service business. The work is identical. The difference is what happens to every lead while your hands are full.
Illustrative example · ← Drag to compare →
60-Second Leak Check
How Leaky Is Your Business?
7 quick questions. Brutally honest results. Find out how many jobs your phone, your estimates and your website are letting slip, and get 3 fixes made for your business.
Your phone rings while you're 40 feet up a ladder. What happens?
I answer it. One hand. Living dangerously.What phone? I'm a ghost until 6 PM.You sent an estimate last Tuesday. Status?
Pretty sure they're "thinking about it" (forever).What estimate?How many Google reviews do you have?
100+. I'm basically famous.Under 25. My mom left 3 of them.Someone fills out your website form at 9:40 PM. When do they hear back?
Instantly. Automatic reply.Whenever I check my email (it's a mood).
Tight Ship, Slow Drip or Burst Pipe?
Get your Leak Score in 60 seconds, plus 3 fixes for your business. Free, no sales call required.
Take the Leak CheckFor every home service business: plumbing, HVAC, cleaning, pressure washing, landscaping and more.
Do The Math
What Are Missed Calls Costing You?
Industry data shows about half of home service calls never reach a person, and fewer than 3% of callers sent to voicemail leave a message. Plug in your own numbers.
Obravetta texts every missed caller back within seconds, so they're talking to you before they call the next company.
Estimate: weekly calls × 4.33 × % missed × 97% who don't leave a voicemail (Invoca, 2024) × close rate × job value. Your results will vary.
How Obravetta Works
From "Someone Searched" To "Paid & Reviewed"
Field service apps start when you already have the job. Obravetta starts the moment a homeowner looks for you, and keeps working after the job is done.
Get Found
A fast website built for home service businesses, local SEO, and a Google Business Profile that brings in calls.
Capture Every Lead
Calls, forms, chat, Facebook, Instagram and Google messages land in one inbox. Missed calls get an instant text.
Follow Up Automatically
AI replies 24/7, books appointments on your calendar and chases estimates until they say yes.
Win & Get Paid
Send quotes, collect e-signatures, invoice from your phone and take card payments on the spot.
Grow On Autopilot
Automatic review requests, AI review replies and campaigns that bring past customers back.
Everything Included
One Platform. Every Tool A Home Service Business Needs To Grow.
Everything a home service business needs to get found, answer every lead, win the job and get paid, set up specifically for home service pros and running on secure, enterprise-grade infrastructure.
Never Miss A Lead
Missed Call Text Back
Miss a call while you're on a ladder? The caller gets a text from your business number within seconds, so the lead stays yours.
- Instant automatic reply
- Two-way texting
- Lead saved in your CRM
AI Voice Receptionist
An AI phone agent answers calls, qualifies the job, answers common questions and books the appointment, day or night.
- Answers after hours & overflow
- Books on your calendar
- Call summaries sent to you
AI Chat & Text Assistant
Conversation AI replies to texts, website chat and social messages instantly, trained on your services, prices and service area.
- SMS, web chat, Facebook, Instagram
- Google Business & WhatsApp
- Hands off to you anytime
Unified Inbox
Every call, text, email, chat and DM with a customer in one thread, so your whole team sees the full history.
- All channels, one place
- Call from your business number
- Works on web & mobile
Online Booking
Let customers book estimates and service calls right from your website, Google profile or a text link.
- Automatic reminders cut no-shows
- Round-robin to your team
- Syncs with Google & Outlook
CRM & Pipeline
See every lead and job on a simple board, from new lead to quoted, booked, complete and paid.
- Custom pipeline stages
- Notes, tags, files & history
- Tasks so nothing slips
Get Found & Stay Visible
Websites That Book Jobs
A fast, mobile-friendly website with service pages, lead forms, chat and booking built in. Built for you on Growth & Pro.
- Service & city pages
- Lead capture forms & chat
- Hosting & SSL included
Local SEO
We only work with home service businesses, so we know what it takes to rank for "electrician near me" in your area.
- Google Business Profile optimization
- Local keyword pages
- Reviews that boost rankings
Review Automation
Every finished job triggers a review request with a direct link to your Google profile. AI can draft replies to new reviews.
- Automatic requests by text & email
- Private feedback catches problems
- AI-assisted review responses
Email & Text Campaigns
Bring past customers back with seasonal offers: tune-ups, inspections, upgrades and maintenance reminders.
- Text & email blasts
- Customer reactivation
- Drip sequences
Social Media Planner
Schedule posts to Facebook, Instagram, Google Business Profile and more from one calendar, with AI help writing them.
- Plan a month in one sitting
- Post job photos fast
- AI content assist
Ads & Lead Reporting
See where your leads come from, which ads pay off and which campaigns turn into booked jobs.
- Google & Facebook ads tracking
- Lead source attribution
- Simple dashboards
Win The Job & Get Paid
Quotes & Estimates
Build professional estimates from your saved services, send by text or email, and convert to an invoice in one tap once approved.
- Saved services & prices
- Customer accept / decline
- Automatic estimate follow-up
Invoicing & Payments
Send invoices from the truck, take card payments with Tap to Pay on your phone, or text a payment link.
- One-time & recurring invoices
- Text-to-pay & Tap to Pay
- Automatic tax & payment reminders
Proposals & E-Signatures
Send proposals, contracts and work authorizations customers can sign from their phone.
- Reusable templates
- Legally binding e-signatures
- Stored on the customer record
Smart Automations
Set it once and let it run: lead nurture, appointment reminders, unpaid invoice nudges, review requests and more.
- Pre-built home service workflows
- Triggers on calls, forms & stages
- AI-assisted workflow building
Scheduling
Team calendars, job assignment and automatic confirmations so customers know exactly when you're coming.
- Team & service calendars
- Assign jobs to techs
- Text confirmations & reminders
Team & Mobile App
Give each tech a login with the right permissions. The mobile app handles messages, calls, calendar, invoices and payments in the field.
- Roles & permissions
- Round-robin lead routing
- iPhone & Android app
One App Instead Of Many
What Are You Paying For Right Now?
Check the tools you pay for today and enter what they cost. See what it adds up to next to one Obravetta plan.
You'd save $78/mo ($936 a year) and replace 5 apps.
See PlansStarting amounts are rough examples. Type in what you actually pay for the most accurate total.
Home Service Only
We Don't Do Dentists Or Restaurants. Just Home Service Businesses.
Obravetta works only with home service businesses. That focus means we already know which pages rank, which follow-up texts get replies, and which automations turn missed calls into booked jobs for your trade.
On Pro, our team does the whole build for you: your website, your local SEO foundation, your pipeline, your automations and your AI receptionist, all set up and working before you log in. You get a system that's ready to run, not a blank piece of software.
What We Set Up For You
- Website with service & city pages
- Google Business Profile optimization
- Missed call text back in your own words
- AI receptionist trained on your services
- Lead pipeline built around how you actually work
- Estimate follow-up & appointment reminders
- Automatic review requests after every job
- Your services & prices loaded for fast invoicing
- Past-customer reactivation campaign
Free Website Mockup · No Card Needed
Preview Your New Website In 30 Seconds
Type your business name and city, pick your trade and colors, and watch it build. Like it? We'll text you the mockup. Your real site is designed around your business, built for you on Growth and Pro.
Your Business
- Mobile-first design
- Tap-to-call button
- Online booking
- Google reviews
- Instant text-back forms
- Website chat
- Service & city pages
- Hosting & SSL
✨ This is only an example. Your colors, photos, logo, pages and style: we build your website around your business and your ideas.
Get This Mockup Sent To Your Phone
We'll text you this design for Summit Plumbing plus a free homepage draft built around your business. No card, no obligation.
- Your name, city & colors
- Free homepage draft
- Built & live in under 10 days if you go ahead
Example Designs By Trade
Tap any design to see it up close. Yours is built around your business.
In The Truck & At The Desk
Run It From Your Phone. Grow It From Your Desk.
The Obravetta mobile app is built for speed in the field. The full web dashboard (from a laptop or any browser) is where your automations, website and marketing live.
Everything You Need On A Job
- Text, call & email customers from one inbox
- See and book appointments
- Create estimates & invoices from saved services
- Take payments with Tap to Pay
- Move jobs through your pipeline
- Send review requests on the spot
Where Your Business Grows
- Missed call text back & all automations
- AI receptionist & chat settings
- Your website, pages & SEO
- Email & text campaigns to past customers
- Reviews dashboard & social planner
- Reports on where every lead came from
Obravetta vs Field Service Apps
They Manage The Jobs You Have. We Win You More Of Them.
Jobber, Housecall Pro and ServiceTitan are built around dispatching jobs you already booked. Obravetta is built around getting the job in the first place. Here's the honest breakdown.
| Capability | Obravetta | Typical Field Service App |
|---|---|---|
| Website built for you + local SEO | Included | Separate product or extra cost |
| Missed call text back | Included | Usually not standard |
| AI phone & chat answering | Included (usage-based) | Add-on or not offered |
| Automated lead & estimate follow-up | Included | Limited |
| Email & text marketing campaigns | Included | Limited or add-on |
| Social, Facebook, Instagram & Google inbox | Included | Rarely |
| Quotes, invoices & payments | Included | Included |
| Scheduling & job assignment | Included | Included |
| GPS tracking, dispatch board & route optimization | Not built in, pair with a field app | Included on higher tiers |
| Price as your crew grows | Unlimited users on Pro | Often per-user pricing |
Industries We Serve
Software For Every Home Service Trade
Whether you run a one-truck operation or a growing crew, Obravetta is set up for the way your trade books, quotes and gets paid.
Start Your 14-Day Free Trial
Pick Your Plan. Plug The Leaks Today.
Month-to-month. No long-term contracts. No setup fees. $0 today on every plan.
Not sure which plan? Answer 3 quick questions.
Starter
Solo pros who like to DIY
$27/mo
Billed monthly · less than $1 a day
1 team member · 500 contacts
- Missed call text back
- Automated lead follow-up
- CRM & customer management
- Estimates & invoices
- Email & text marketing
- Ready-made website you fill in
Growth
Growing crews who want a pro website
$97/mo
Billed monthly · about $3 a day
Up to 3 team members · 5,000 contacts
- Everything in Starter
- Professional website built for you
- Advanced automation tools
- 5,000 contacts included
Pro
Teams who want it all done for them
$297/mo
Billed monthly · no per-seat fees
Unlimited team · unlimited contacts
- Everything in Growth
- Done-for-you setup
- Custom automations built for you
- Done-for-you job booking campaigns
- Unlimited contacts & team members
Every plan: 14-day free trial · $0 today · cancel anytime. Usage like texts, calls and AI beyond what's included is billed separately. Compare all plan details →
Integrations
Works With The Tools You Already Use
Payments, accounting, Google, social media, ads, email and more, all connected to your Obravetta account.
Stripe
PayPal
QuickBooks
Google Business Profile
Google Ads
Google Analytics
Google Calendar
Gmail
Outlook
Facebook
Instagram
WhatsApp
TikTok
Meta Ads
Zoom
Zapier
Shopify
Canva
GoDaddy
Mailgun
Twilio
Running a field service app? Housecall Pro connects natively, and Jobber and others connect through Zapier, so your jobs and your leads stay in sync.
All product names and logos are trademarks of their respective owners and are shown to identify supported integrations.
Watch · 3 Minutes
See How Obravetta Wins You More Jobs
A quick look at how Obravetta answers your leads, follows up for you and turns more calls into booked jobs. Watch it, then book a demo and we'll show you how it runs for your business.
Free Demo · No Pressure
See Obravetta Working For Your Trade
Pick a time that works for you. We'll walk you through the system live and show you exactly how it would run for your business, from the first missed call to the 5-star review.
- Missed call text back and AI answering, live on a real number
- What your website and local SEO would look like
- Quotes, invoices and Tap to Pay on the mobile app
- The automations we'd set up for your trade
- Which plan fits, with straight answers on pricing
Rather talk now? Call (888) 502-9893
Straight Answers
Frequently Asked Questions
What is Obravetta?
Obravetta is an all-in-one CRM, website and marketing platform built only for home service businesses. It combines missed call text back, AI phone and chat answering, automated follow-up, online booking, quotes, invoicing, payments, review automation, email and text campaigns, and a professional website in one system, so you win more jobs without juggling a pile of apps.
How does missed call text back work?
When you miss a call, Obravetta automatically texts the caller within seconds from your business number, in your own words. Something like "Sorry I missed you, I'm on a job. What can I help with?" The conversation lands in your inbox and the lead is saved in your CRM, so you can close the job when you're free instead of losing it to the next company.
Can AI really answer my phone?
Yes. Obravetta's AI receptionist can answer calls after hours or when you're busy, answer common questions about your services, qualify the job and book it on your calendar. You get a summary of every call. AI chat also answers texts, website chat and social messages 24/7, and you can jump in at any time. AI usage is billed at low usage rates.
Do you build my website and handle SEO?
Yes. On Starter, a ready-made website is already in your account and fills itself in from your business info. On Growth and Pro our team builds a custom website for you, with service pages, lead forms, chat and online booking. Because we only work with home service businesses, we set it up with the local SEO foundations home service businesses need: service and city pages, Google Business Profile optimization, and a steady flow of reviews that help you rank in the Map Pack.
How does Obravetta compare to Jobber or Housecall Pro?
Jobber and Housecall Pro are field service apps built to manage jobs you've already won, with features like dispatch boards, GPS tracking and route optimization. Obravetta is built to win the job in the first place: website, local SEO, missed call text back, AI answering, automated follow-up and review generation, plus quotes, invoicing, payments and scheduling. If you run a large crew that needs live GPS dispatch, keep your field app and connect Obravetta on top.
Can I run it from my phone?
Yes. The mobile app for iPhone and Android lets you text and call customers, manage your calendar, move jobs through your pipeline, create estimates and invoices, and take payments with Tap to Pay. The full web dashboard, from any laptop or browser, is where you manage automations, your website, campaigns, reviews and reports.
Is it hard to set up? I'm not a tech person.
No. If you can send a text, you can use Obravetta. On Pro, our team does the entire setup for you: website, automations, pipeline and AI, all built and working before you log in. Every plan includes support, onboarding guides and training.
How does the free trial work?
Pick a plan and your account activates right away. You pay $0 today and get 14 days to use Obravetta on your real business. We email you a reminder before your trial ends, and if you cancel before day 14 you aren't charged.
Which plan is right for me?
Starter ($27/mo) is for solo owners who are happy to set things up themselves: 1 user and 500 contacts. Growth ($97/mo) adds a professional website built for you, advanced automations, up to 3 users and 5,000 contacts. Pro ($297/mo) adds done-for-you setup, custom automations, job booking campaigns and unlimited users and contacts. You can switch plans anytime.
Are there contracts or hidden fees?
No long-term contracts and no setup fees. Plans are month-to-month and you can cancel anytime. The only extra costs are usage-based items like text messages and phone minutes beyond what your plan includes, and we notify you before that happens.
What trades does Obravetta work for?
Any home service business: electricians, HVAC, plumbing, roofing, landscaping, pest control, painting, pressure washing, cleaning, remodeling, tree service, garage door, pool service, handyman and more.
Based on the calculator, waiting costs about $183 a day.
Ready To Grow?
Stop Losing Jobs To Missed Calls & Slow Follow-Up
Try Obravetta free for 14 days. See how many jobs you were leaving on the table.
14-day free trial · No long-term contract · Cancel anytime